If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!
– Create a powerfull segmentation in short time
– The platform is really easy to use
– Possibility to handle the marketing pressure for email very easily
What problems have you solved?
Segmentation & targeting ! We have a lots of datas on our clients & prospects but we were not able to use them correctly to target the right people with the right content + it asks us a lots of time. Now we create a coherent target in a couple of minutes !
Tinyclues is at the heart of our CRM, enabling my team to target and optimize more than 1500 campaigns per year, driving millions of revenue per year.
It has a big impact on our strategy and our revenue.
“An enriching experience, a team listening to our needs”
– web site/platform easy to use and clear
– efficient thanks to the algorithm
– better targeting, more qualitative
– time saving
– complete with a dashboard, efficiency map and audience mapper
– a better knowledge of the member base (thanks to the audience mapper and efficiency map)
Tinyclues quickly became part of our customer marketing strategy; we no longer have to make the tradeoff between reach and relevance. And with AI optimizing targeting and planning, it’s a huge time saver for the team!
I use the Efficiency Map feature to find specific topics, and sometimes I pair it with the Audience Mapper to identify complementary products.
Then, I plan my campaign and let Tinyclues find the perfect audiences!
This allows me to identify relevant topics that we would never have promoted in a generic campaign because they rely too much on segmentation.
We can’t just rely on behavioral segments or someone’s purchase history. Tinyclues accurately identifies the individuals who are really interested in each particular adventure, enabling us to be even more customer-centric.
Very user-friendly platform and dedicated team. Workshops, calls, webinars…Tinyclues is always trying to go the extra mile to keep their clients updated and entertained! Special thanks to the proactivity of CSMs and tech ppl, who are proactive and available 7/7!
The team is always ready and available to help me find new ways to optimize usage. Will go out of their way to help with industry best practices (especially during covid times) as well as the tool itself that really allows us to see how our database behaves.
What problems are you solving with the product?
How to best target clients with different offers, how to group them based on where they are more likely to vacation, etc.
We reduced the commercial pressure while optimizing the revenue.
The algorithm provides objective targeting based on customer behavior and not on intuition.
We save time when setting up our campaigns.
What do you like best?
The commercial and technical teams are always available and proactive!
The plateforme is easy to use.
Our feedbacks as clients are really appreciated and new features are regularly added based on these feedbacks.
Chargé de projets animation commerciale et fidélisation
La Maison du Whisky – LMDW Read the full review on
We chose Tinyclues because we wanted to bring to life the 70% of our products that are hardly ever featured in our marketing campaigns, without hurting customer experience.
Digital, eCommerce and CRM Director
Our email campaigns are delivering 2 to 5 times more revenue, while the number of messages has decreased by 50%, leading to a far better customer experience.