The Tinyclues Marketing Blog

Discover the strengths and weaknesses within your CRM, how you compare to your competitors, and ways you can improve.

In order to be customer-centric, you need the right equipment to get the job done. Discover the ideal tech stack in the third and final part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

This Collaboration Empowers Marketers to Target Customers by Predicting Buying Intent

Welcome to this new episode of the State of CRM Podcast. I'm Ben Bouteille and I'm here with Matt Engstrom. Today, we are going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. How can you better deliver on your business goals through a customer-first approach?

How can you create campaigns that will allow you to reach your prospects without saturating your base and generating customer fatigue? With the help of smart follow-up emails! Discover how to define them and integrate them into your CRM planning.

This week we take a step back to think about one of the biggest trends in CRM Marketing, and that's personalization through automation. Is it the silver bullet it's made out to be?

Today, we are super excited to launch our first episode in the series. I'm Matt Engstrom and I'm with Ben Bouteille and today we are going to talk about all things unsubscribes and some potential new ways marketers can look at the metric.

Meet Clémence Bussière, Head of CRM and Acquisition at Printemps, who shares her thoughts on being agile, alert and open-minded – key qualities in a profession that’s always evolving!

CRM Marketers often face the difficult task of making the trade-off between commercial pressure and customer experience, and think of personalization technology as the solution to all their engagement problems.
Discover what are the most pressing CRM challenges marketers face and why personalization is not the key.

Measuring the impact of marketing initiatives and defining a strong testing strategy is key to successful CRM organizations. Discover the second part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

We are excited to announce that Fnac-Darty has entered a long-term partnership with Tinyclues, demonstrating its confidence in our product, vision, and roadmap, and opening the way for a deeper collaboration between our teams over the coming years.

A Global CDO/CMO discusses how digital expertise is essential for marketing strategy and will power your career. Watch or re-watch the webinar!

CRM marketing faces the challenging equation to find the delicate balance between creating revenue-driven campaigns at scale while remaining customer-centric. Discover how Tinyclues predictive marketing solutions can help CRM marketers identify optimal campaign topics, to drive revenue without damaging customer equity.