The Tinyclues Marketing Blog

Last year brands had no choice but to lean in on their digital strategy. Learn how marketers have transformed their marketing strategies and catalyzed change for their business during Covid lockdowns.

Customer-centricity is so hard, it’s almost funny. #RealLife.

This week we share some examples of well-intended campaigns that have fallen victim to misaligned targeting or automation based on incorrect triggers.

Customer relationships are more important than ever.
In this week’s episode of the State of CRM podcast, we received Melissa Berger, SVP Connections Strategy and North America CRM lead at Digitas, To talk about… CRM!

This is how skyscraper emails (i.e., unnaturally long) come to life. But what happens to the unlucky products stuck at the very bottom?

This week we chat with Annemarie Van Hecke, Head of CRM & Customer Analytics Benelux at TUI. Join us as we chat about customer marketing in the tourism, travel, and leisure industry and how TUI found opportunities during a difficult year when traveler behavior has shifted significantly.

Consumers are continuing to go digital. Acquisition has become more difficult and expensive. Now, more than ever, a customer-first marketing strategy is essential.

Marketing has become too complex and too strategic for marketers to bet their careers on the innovation capabilities of a single vendor. Discover why CDPs are not the solution they claim to be when it comes to customer data management.

On this episode of the State of CRM podcast, Greg Blond, Director of Partnerships and Alliances at Tinyclues, joins us to talk about CDPs.

Customer centricity + agility are the ingredients to success for Costa Cruises.
Join us for an interview with Stefano Pinzani, Consumer Marketing Director for Northern Europe at Costa Cruises, as he shares how he and his team have adapted to the new world of leisure travel, shares his perspective on what the future holds for travel, and what he has learned in the last year during the global pandemic.

In this article, discover how to reuse email templates from your full-base campaigns for your targeted campaigns, to speed up and simplify your creative process.

Discover our take on CRM concepts.
Somewhat irreverent, but true to our philosophy of marketing.

In this episode, we are explaining why Batch & blast are bad for your database and so for your business.And also providing guidance on how to get away from this wrong strategy.