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The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.
Discover the 10 new features and 20 additional product updates we have added to our solution to help you step up your CRM Marketing.
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The environmental impact of CRM programs is an important metric in digital marketing. Find out how we calculate it by channel.
Control Group Testing is a valuable tool for analyzing the performance of targeting campaigns. However, it does have its limitations.
100 marketers around the world shared how they run CRM Marketing. Top challenges, best practices, new strategies... Join us for a live discussion of the key findings on December 10th!
Web push notifications are a great way to engage customers with no external app needed. Send your communications directly in the browser!