The Tinyclues Marketing Blog

Third-party cookies will become obsolete by the end of 2021. This could be devastating to brands... unless marketers start leveraging the full power of first-party data. There are easy solutions, but the shift has to start now.

Meet Patrick Durante, Digital Marketing Senior Manager at Accenture Interactive, telling us about how marketers should focus on the basics and his views on the future of CRM.

100 CRM marketing professionals from around the world shared how they manage email and CRM marketing. Read the report!

Discover the best attribution models for your CRM Marketing and how to combine them to highlight the importance of your actions for your company’s results.

Email fatigue occurs when customers are contacted too frequently. Marketers often over solicit customers to generate more revenue, leading to unsubscribes.

CRM professionals around the world shared their top challenges, giving us a look into best practices and the key ingredients for becoming truly customer-centric.
Watch or re-watch the webinar!

The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.

A control group is a powerful testing method that can deliver impactful results if handled correctly. Discover why and how to set them up.

Discover the 10 new features and 20 additional product updates we have added to our solution to help you step up your CRM Marketing.

Step up your CRM marketing with 10 new Tinyclues features & 20 additional updates.

The environmental impact of CRM programs is an important metric in digital marketing. Find out how we calculate it by channel.

Marketers, how do you make your Black Friday marketing successful, while preserving your customers’ inboxes and the planet while you’re at it?

Control Group Testing is a valuable tool for analyzing the performance of targeting campaigns. However, it does have its limitations.