CMOs have shifted from a position focused on brand-building activities to leading everything—from branding and communications, to technology investments, innovation, data, and operations. To thrive, CMOs need to seamlessly tailor these components to engage customers and orchestrate strategies that unite with the business, drive strategic outcomes and feed long-term relationships with customers.
“Using digital to improve personalization is at the heart of our strategy. For us it’s a matter of combining economic efficiency with customer experience. Choosing Tinyclues’ solution is in line with this as it uses both artificial intelligence and smart marketing. This collaboration enables us to implement efficient personalized marketing campaigns and communications tailored to the needs of every one of our customers.”
“We chose Tinyclues because we wanted to bring to life the 70% of our products that are hardly ever featured in our marketing campaigns, without hurting customer experience.”
“We can’t just rely on behavioral segments or someone’s purchase history. Tinyclues accurately identifies the individuals who are really interested in each particular adventure, enabling us to be even more customer-centric.”
“Thanks to Tinyclues, we can now communicate efficiently on any Kenzo product. Our messages are much more relevant and better targeted. We also measured a significant email-to-store effect with an increase in online and offline sales.”
“We are in an essential phase of digital transformation, and we want to excel in personalizing our customer communications to increase campaign impact, that’s why we chose Tinyclues.”
“We’ve also seen an impact on the way we work. We’ve started to organize ourselves very differently. This has allowed everyone to evolve in their roles and to work differently within the company.”