📣 First-Party Data Summit: Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!👉 WATCH THE REPLAY HERE 👈
The Marketer’s Guide to CRM Audience Building 🤓
If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!
Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!
Replays of the new Tinyclues virtual First-Party Data Marketing Summit are now available. Watch the webinar series!
Hear from brand marketers within CRM and acquisition, tech experts, and experienced CRM marketers as they share and discuss the best ways to use first-party data to acquire new customers, increase CRM revenue, and create personalized, relevant experiences for consumers. Featured webinars are in both English and French.
Watch this webinar series for a healthy dose of inspiration 👇
English Track
Webinar #1: Building a Hands-On First-Party Data Strategy
Discover how to design and implement an efficient first-party data strategy with Jan Hendrik Fleury, Chairman of the Dutch Data-Driven Marketing Association.
In order to become customer-centric in a privacy-compliant manner while still securing topline revenue, successful companies build a holistic approach that includes both technical and organizational elements. Jan Hendrik will show you how to design and implement a first-party data strategy in a pragmatic way including examples and an approach you can start with tomorrow.
Webinar #2: Connecting Digital Client Acquisition and Retention with Zero-Party Data
Discover how to collect and make use of zero-party data to bolster your business efforts.
As the digital space has become more crowded, client acquisition and retention costs have increased. The collection of specific zero-party data at the point of acquisition, and its integration into CRM marketing, allows brands to better assess the quality of the acquired clients, and maximize retention efforts.
This session will provide an overview as well as a step-by-step roadmap for collecting and integrating zero-party data into marketing for different business models.
Discover how to collect and make use of zero-party data to bolster your business efforts.
As the digital space has become more crowded, client acquisition and retention costs have increased. The collection of specific zero-party data at the point of acquisition, and its integration into CRM marketing, allows brands to better assess the quality of the acquired clients, and maximize retention efforts.
This session will provide an overview as well as a step-by-step roadmap for collecting and integrating zero-party data into marketing for different business models.
French track
Webinar #3: Comment bien collecter emails et first-party data sur son site web ?
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