Resources

Skim through our collection of resources to help you be a better customer marketer and meet your business objectives.

Predictions 2020: CMO

FORRESTER REPORT

The capabilities CDPs need to deliver value for B2C marketers

FORRESTER REPORT

The best of times and the worst of times for segmentation

FORRESTER REPORT

Customer segmentation is like playing roulette

TINYBOOK

Total economic impact of Tinyclues: retail

FORRESTER REPORT

How to win at travel marketing

SKIFT REPORT

Forrester TEI: Total Economic Impact of Tinyclues on hospitality

FORRESTER REPORT

Forrester TEI: Impact of AI on retail customer marketing

WEBINAR

Data science vs deep learning for retail campaigns

INFOGRAPHIC

Data science vs. deep learning for travel campaigns

INFOGRAPHICS

5 questions when evaluating AI marketing solutions

RETAIL DIVE PLAYBOOK

AI: a new spark to reignite campaign revenue

TINYBOOK

Beyond automation – understanding AI’s true power in travel marketing

VIDEO

State of MarTech in travel 2019

SKIFT REPORT

From The Blog

How we tamed our multi-tenancy model in less than a week

Multi-tenant data configuration management can be tricky. What if you treated it the way you treat code? Tinyclues…

How do the Salesforce connectors work?

Marketers work with a lot of tools—a lot of them. In fact, 23.8 on average, according to…

5 design principles for antifragile predictive systems

5 design principles for antifragile predictive systems

On Kaggle, you can win by blending the machine-learning algorithms with the best raw performance metrics. In…

How does Tinyclues work with Salesforce?

Tinyclues is part of the Salesforce AppExchange and provide added value for Salesforce Marketing Cloud and Salesforce…

Scaling customer marketing

Customer marketing is stuck between unsustainable mass campaigns and unscalable automated triggers. But there is a path…

Email Marketing Blogs You Need to Be Reading

Email marketing, like all the digital marketing is constantly evolving. Even if some metrics or rules about deliverability…

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