The real impact of AI-augmented customer marketing

Forrester’s new study on targeting customers with relevant experiences, details the benefits, costs, and ROI of AI-driven targeting and planning.

What’s the real value of AI technology applied to marketing campaigns?

How do you cut through the hype to assess the bottom-line benefits?

The “Total Economic Impact™ of Tinyclues for a Large Retailer”, a 2019 commissioned study conducted by Forrester Consulting on behalf of Tinyclues, deep dives into a long time customer case study.

This major retailer has seen the following benefits with AI-augmented marketing:

  • Better targeted email campaigns
  • New types of campaigns
  • Additional revenue from trade marketing
  • Productivity gains

Download the study to find out the benefits, costs and future plans this major retailer has with Tinyclues.

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Digital Marketing Director
Major retailer

“Tinyclues has changed the way we think about customer marketing. Before, we had a traditional, ‘one-to-many’ approach. Now, we are at ‘one-to-few’ and tomorrow we will be ‘one-to-one’. That’s a real game changer. We know that one of the keys for success in retail is personalization, and Tinyclues helps us in this journey.”