Total Economic Impact of Tinyclues
199% ROI and $9M in additional campaign revenue.
An independent study conducted by Forrester.


Executive Team


Founder & CEO

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After 10 years as a researcher in algebra and geometry at leading institutions (Yale University, CNRS, as well as visiting positions in Moscow and Kyoto), David took a break from academia in 2008, to explore machine learning and digital marketing.

He founded Tinyclues after realizing that mainstream approaches to data-mining in relational databases were mathematically wrong. He holds a PhD in pure mathematics.

Richard Pasewark

COO & President

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CPTO Tinyclues



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Michael has over 20 years of experience in enterprise SaaS & Big Data solutions at both Fortune 500 companies and startups. He has held roles in engineering, product management, strategy, business development and corporate development.

Prior to joining Tinyclues, Mike was SVP of Engineering at Dailymotion where he led the build and go-live of their Ad Platform; he has also served as VP of Products & Data Science at RadiumOne. Michael has worked at SAP where he took new products inside SAP’s Global Business Incubator from inception to production.

Michael is also an international serial entrepreneur, having started companies on three continents! he holds an MBA from INSEAD and a MSc. in Computer Science from the University of Oxford. Outside of work, Michael enjoys spending time with his sons, and mountain & road biking.


EVP Corporate Operations & CFO

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Xavier has over 20 years of experience in all aspects of Professional Services, Operations and Financial Management at B2B Software companies.

Prior to joining Tinyclues, Xavier was SVP Corporate Operations at KXEN (acquired by SAP). Before KXEN, Xavier held a number of executive and management positions at Axway, Netonomy (acquired by Comverse), Sybase and Business Objects. Xavier holds an engineering degree in Computer Science from EPITA.


Cofounder, SVP Enablement

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Born in Tehran and raised in Paris, Ardavan spent 8 years in the US’s Wild West visiting thousands of American families and selling educational material door-to-door. In 2007, he moved back to France and re-invented himself as an internet marketing executive, leading a team and then a whole company.

Ardavan cofounded Tinyclues in 2013. He brings with him his magical powers to help build a great company.



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Matthieu Chouard brings more than 20 years of global leadership and sales experience in enterprise analytics, CRM, ecommerce, content management, database services and personalization to Tinyclues. As Senior Vice President of Sales, Matt is responsible for driving Tinyclues’ sales strategy and for accelerating growth, whilst also expanding the customer base across EMEA.

Previously, he served as SVP & General Manager EMEA at RichRelevance and prior to that, Vice President of Sales at SAP. A keen photographer, Matt also has a passion for sailing, cycling and hiking.

Matthieu received his Masters in Economic Sciences from Université Panthéon Assas (Paris II) and his diploma in Architecture from Ecole d’Architecture de Paris-Malaquais.


VP Marketing

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While Caroline may have swapped her previous job title for one that’s only half the length, she has come to do big things at Tinyclues as VP Marketing.

Keen to get back to the dynamic startup scene, Caroline came to Tinyclues after gathering a 15-year track record in marketing in the software industry. She joined us from SAP, and that long job title she left behind? Marketing Head of Analytics, Big Data and Internet of Things, EMEA. Caroline brings with her a Masters in Marketing Management from ESSEC Business School. And in case you hadn’t guessed, she has a passion for AI, IOT and its applications.


VP Product Marketing

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Francois Laxalt has over 20 years of experience in the Martech industry. Prior to Tinyclues, Francois led product marketing and product innovation for 11 years at Neolane and Adobe.

Prior to that, Francois was Director of Customer Marketing at HSBC France for 5 years where he created the customer marketing team and successfully led CRM, campaign management, business intelligence, and data science strategy.

He also spent 7 years working for various software companies, including SAS and Datadistilleries, in marketing and campaign management. Francois holds a Master of Science in marketing and data-mining from La Sorbonne.

Board of Directors

David Bessis

Founder & CEO of Tinyclues

Jean-David Chamboredon


Raffi Kamber

Partner at Alven Capital

Xavier Lazarus

Partner at Elaia Partners

Alastair Mitchell

Partner at EQT Ventures


Our Mission

Tinyclues was founded in 2010 on a mathematical hunch: B2C marketing databases contain sufficient amounts of implicit information to transform the way marketers interact with their customers, and a new class of algorithms, based on Deep Learning, holds the power to unlock this potential.

Our mission is to empower marketers to drive sustainable engagement from their customers and generate additional revenue, without damaging their customer equity.

We’re a hardcore science company with many PhDs on board but we believe that, to deliver impact, our technology must be packaged in an easy-to-use solution, designed for marketers.

We’re working hard to make it all simple.

Our Values


Building for the future is a job for a team. Everyone plays a valuable role, but we will always achieve more as a whole. We share our strengths, our vision and knowledge, and help teammates achieve success.


Great technology is measured by its impact. Business value and customer success are our drivers. As a group and as individuals, we set explicit goals and hold ourselves accountable.


Integrity is the foundation for lasting success. We’re committed to upholding transparency, rigor and honesty. We are always open to feedback and have zero tolerance for bullshit.


AI is built by humans for humans. Humans beat machines at empathy, support and warmth. We put ourselves in the shoes of others, invest in people and in relationships.


AI is changing the world and we’re proud to be pioneers. We are excited to take on tough problems, but truly solving them requires boldness, courage, and grit.

Marketers Love Tinyclues.
Find out why.