If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!
Send more campaigns targeted by what customers want
Increase your revenue
Deliver relevant campaigns that drive higher conversions
Optimize your CRM plan
Easily plan campaigns, optimize audience overlap, and manage fatigue
Global brands love Tinyclues
Frequently Asked Questions
What is Tinyclues?
Tinyclues is a CRM Marketing Technology solution that lets you take CRM Audience Building, Targeting & Campaign Planning to the next level with the power of Deep Learning at your fingertips.
With Tinyclues you can predict, at all times, the propensity of any of your customers to buy any of your products or offerings down to the SKU level. Deliver more targeted campaigns and elevate revenue per campaign with an individualized approach that’s customer centric.
These capabilities are delivered through a beautifully simple interface, easy to use without data science skills. Tinyclues easily connects into your existing stack and implementation is quick with some clients seeing ROI in a matter of weeks.
Once you use Tinyclues, you’ll never go back.
What kind of businesses use Tinyclues?
Our clients are mostly CRM marketing teams at B2C Retail, E-commerce, Travel or Hospitality companies with upwards of 100K active customers.
Is Tinyclues for me?
Tinyclues is for you if: – You want to create more personalized campaigns to improve customer centricity – You are challenged with the volume of campaigns you need to send due to stakeholder and business requests – You want to implement a targeted campaign strategy – You want to improve your targeted campaign strategy because you are unsatisfied with the results and the efficiency of your audience building process – You need to improve operational efficiencies and collaboration
Within 3 months (setup included!) you can see: – A significant lift in CRM campaign revenue (and other engagement KPIs) – A decrease in unsubscribes and opt-outs – An increase in your team’s productivity
How your productivity and effectiveness will improve: – You’ll be empowered to make strategic, data-driven decisions about campaign planning really easily – CRM marketing doesn’t have to be reactive! – New campaign use cases will become possible (eg, sending ultra niche campaigns) – Satisfying conflicting requests from you organization will become easy
Tinyclues’ Artificial Intelligence engine (Deep Learning to be more specific) learns from your 1st-party data using both explicit behaviors and implicit signals to predict buying intent for each of your offerings with unparalleled precision. Discover unexpressed buying intent down to SKU level to target as many campaigns as you want.
I’m not ready yet, what do I do?
Sign up for our newsletter and follow us on LinkedIn! We publish a ton of CRM-related research and content. And subscribe to the State of CRM podcast to stay up to date on the latest trends, strategies, and CRM tactics.
Complete and powerful tool for segmented campaigns
User – Luxury Goods & Jewelry
Tinyclues has been an extremely helpful tool in both planning and deploying our email strategy.
Without these tools, we would not have the insight to create tailored campaigns that compliment larger brand messages and ultimately help improve engagement and revenue metrics.
Clémence B. – Relationship Marketing Director
We have more than doubled our revenue from marketing campaigns.
Sofie B. – CRM Campaign Planner
Tinyclues is a user friendly tool that helps optimizing turnover by refining the campaign planning
Justine C. – Chargée de CRM
Powerful insights that help you target the right audience
Tinyclues allows you, as a marketer, to save a huge amount of time. It really helps you to focus on the message content while choosing the best audience thanks to the Artificial Intelligence.
David N. – Digital Marketing Director
Tinyclues is at the heart of our CRM, enabling my team to target and optimize more than 1500 campaigns per year, driving millions of revenue per year.
It has a big impact on our strategy and our revenue.
Fanny V. – Campaign Manager
2 great years with Tinyclues – more are coming
Create a powerful segmentation in short time
The platform is really easy to use
Possibility to handle the marketing pressure for email very easily
User – Leisure, Travel & Tourism
Great tool, awesome support, valuable insight!
The team is always ready and available to help me find new ways to optimize usage. Will go out of their way to help with industry best practices (especially during covid times) as well as the tool itself that really allows us to see how our database behaves.
With Tinyclues, you are in good company
Our platform easily integrates into your existing stack no matter who you work with.