Making Marketing Heroes in Luxury
Helping luxury marketers unlock growth with a scalable omnichannel customer marketing plan powered by deep customer insights. Grow revenue, grow loyalty and drive strategic outcomes with Tinyclues.
In such a fast-paced world governed by customers’ shifting needs and sentiments, the art of luxury marketing is to have a deeper knowledge of your clientele, cultivate an environment of exclusivity with tailored brand experiences, and predict what customers want. And finally, offer this to them before they even show interest in it themselves.
Only brands that make customer demand the focus of their business, and invest in marketing that authentically represents their brand, will thrive.
Solutions for the Luxury Industry
Tinyclues is built to tackle the luxury industry’s toughest challenges. Tinyclues empowers marketers to drive demand for everyday strategic topics and respond to business requests from their organizations.
Promote any product
Whether it’s a specific high-ticket item, a new collection or a niche product, you can drive sales on direct-to-consumer channels for any product or category.
Bolster loyalty and customer lifetime value
Find potential buyers in your base and convert one-time buyers to loyal customers with data-led insights and improved targeting and planning.
Provide high-value experiences both online and in-store
Find the perfect match between offers you want to promote and customers in your base and drive demand and sales both online and offline.
Identify high-potential products in your catalog
Discover missed opportunities through an analysis of customer demand for your products and benefit from recommendations on how to promote them.
Increase the reach of niche campaigns
Generate new business opportunities and revenue uplifts from niche items by increasing campaign volumes with buyers who were impossible to find before.
How A Luxury Brand Increased Sales & Reactivated Inactive Clients
This international fashion label is specialized in leather goods, premium clothing and luxury accessories.
With a difficult first quarter, this historic luxury leader needed to deliver solid annual performance by driving results in the second half of the year and bolster loyalty by activating one-time customers.
Results:
- 1 month from signature to first campaign
- +$17M in campaign revenue in 5 months
- 34% of conversions were from prospects and one-time buyers.
Your step-by-step success plan
Map out customer demand
Understand dynamic demand patterns across all your customers and offers.
Predict successful topics
Anticipate how effective each topic will be and detect gaps in your marketing plan.
Identify the best audiences
Find the best audience for any topic and channel and anticipate customer demand before intent is expressed.
Optimize your plan in real time
Optimize across your entire multichannel campaign plan, with no trade-off between business priorities and customer-centricity.
Activate on all channels
Tinyclues integrates with your marketing solutions so you can execute successful campaigns across all channels.
Track your success
Track the most important KPIs for your campaigns and specific revenue for each topic.
Putting the human back in marketing
We believe marketing needs real marketers, and empowering them with data and insights is our main focus. We’re helping them become data-driven drivers, but they’re still at the wheel, and we love to see them succeed.
See Tinyclues in action and experience what it means to be a marketing hero.
