Forrester’s new study details the benefits, costs, and ROI of AI-augmented targeting and planning for a global leader in hospitality.
How do you cut through the hype to assess the bottom-line benefits?
The “The Total Economic Impact™ Of Tinyclues’ Customer Marketing Solution For A Large Hospitality Group”, a 2019 commissioned study conducted by Forrester Consulting on behalf of Tinyclues, deep dives into a customer case study.
This major hotel group has seen the following benefits with Tinyclues:
“I’m convinced that AI is the only way to achieve true relevancy at scale for our communications plan. Travel and hospitality leaders really need to take the next step toward AI. It will find the relevant customers for each offer you want to push and optimize campaign plans based on value and customer experience.”