What’s the real value of AI technology applied to customer marketing campaigns?
How do you cut through the hype to assess the bottom-line benefits?
The “The Total Economic Impact™ Of Tinyclues’ Customer Marketing Solution For A Large Hospitality Group”, a 2019 commissioned study conducted by Forrester Consulting on behalf of Tinyclues, deep dives into a customer case study.
This major hotel group has seen the following benefits with Tinyclues:
- Improved campaign targeting resulting in major lifts in bookings, revenue and performance metrics across the board.
- Identified broader audiences for their campaigns, increasing campaign audiences by 50% on average without increasing fatigue.
- Able to run campaigns for niche hotels and destinations, something they could not do before in an efficient or profitable way.
- Significant productivity gains, allowing time reallocation for more strategic tasks.
