As the digital space becomes more crowded, client acquisition and retention costs have increased. The collection of specific Zero-Party data at the point of acquisition, and its integration into CRM marketing, allows to better grade the quality of the acquired clients, and maximize retention efforts. This session will provide an overview, as well as a step-by-step roadmap for collecting and integrating Zero-Party data into marketing for different business models.
- SolutionsThe Marketer’s Guide to CRM Audience Building 🤓If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
- ProductFirst-Party Data Summit 🎥Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!
- CustomersThe State of CRM Podcast 🎙Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
- LearnThe Tiny Table of KPIs 📈We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!