Multichannel CRM Strategy

Travel is on everyone’s mind again, in a world more complex than ever. With restrictions varying from country to country, how can you know when and where consumers want to go? Discover how Tinyclues can help marketers figure out how to optimize their travel marketing.

As marketers, we spend hours and hours working on communications. Every week a lot of resources are used to create amazing emails, but the truth is all of that is useless if your emails are not delivered. Today we'll talk about email deliverability and to do so I'm pleased to welcome Lauren MEYER, EVP of Product Marketing & Brand Strategy at SocketLabs.

Do you have the right components in your CRM tech stack? Do you know where companies play in the CRM ecosystem? Discover more about the three main layers that should comprise any complete stack, the purpose of each layer, and the players that make up the current CRM landscape.

On June 7, Apple announced upcoming updates to iOS15, including what is essentially the beginning of the end for email open tracking. Here’s what you should do right now to adapt your CRM practice.

The end of email open tracking in iOS15 - crisis or opportunity? We firmly believe in the latter. Discover why!

Customer-centricity is so hard, it’s almost funny. #RealLife.

This week we share some examples of well-intended campaigns that have fallen victim to misaligned targeting or automation based on incorrect triggers.

Customer relationships are more important than ever.
In this week’s episode of the State of CRM podcast, we received Melissa Berger, SVP Connections Strategy and North America CRM lead at Digitas, To talk about… CRM!

This is how skyscraper emails (i.e., unnaturally long) come to life. But what happens to the unlucky products stuck at the very bottom?

Last year brands had no choice but to lean in on their digital strategy. Learn how marketers have transformed their marketing strategies and catalyzed change for their business during Covid lockdowns.

This week we chat with Annemarie Van Hecke, Head of CRM & Customer Analytics Benelux at TUI. Join us as we chat about customer marketing in the tourism, travel, and leisure industry and how TUI found opportunities during a difficult year when traveler behavior has shifted significantly.

Consumers are continuing to go digital. Acquisition has become more difficult and expensive. Now, more than ever, a customer-first marketing strategy is essential.

Marketing has become too complex and too strategic for marketers to bet their careers on the innovation capabilities of a single vendor. Discover why CDPs are not the solution they claim to be when it comes to customer data management.