Multichannel CRM Strategy

With over 5,000 stores worldwide and over 8,000 professional beauty products, Sally Beauty has a lot to share with its customers. Learn how Sally Beauty scaled its CRM targeting strategy with “phenomenal results,” according to its VP CRM.

Discover Tinyclues' view on sustainable CRM Marketing as we chat through some of those important topics with Ben Bouteille, our VP of Customer Experience.

Discover the top 10 themes from the brand sessions at CRMC Chicago, as well as the stuff we did NOT hear about, and wish we did.

In this part 2, we talk about the right to be forgotten. What does it mean? And the impact on storage limitation. But also asking our guest how he sees the future of privacy regulation or if they are data streams that are safer to use than others?

How do you build and plan your CRM communication strategy for the Back-to-School campaign? In this episode, we talk about back-to-school campaigns strategy and, more generally, about the right choices for your messages, even if it requires more work.

Ever get confused when discussing triggers, automation, targeting, or personalization? What’s the difference, exactly? Here’s how we define these marketing concepts.

Almost everyone has heard of GDPR by now. But, we see a rise in privacy regulation by governments worldwide. There's CCPA in California and CPPA in Canada, to name the most known.

Sending targeted campaigns makes sense at a certain point for most companies. Targeting allows you to preserve your customer base by being even more customer centric!

1st-party data helps marketers understand more about their customers. But, many CRM tactics still group customers together in ways that don't address each customer uniquely.

Who doesn’t love a last-minute request? 😉

Travel is on everyone’s mind again, in a world more complex than ever. With restrictions varying from country to country, how can you know when and where consumers want to go?

As marketers, we spend hours and hours working on communications. Every week a lot of resources are used to create amazing emails, but the truth is all of that is useless if your emails are not delivered.

Do you have the right components in your CRM tech stack? Discover more about the three main layers that should comprise any complete stack and the players that make up the current CRM landscape.