Multichannel CRM Strategy

CRM professionals around the world shared their top challenges, giving us a look into best practices and the key ingredients for becoming truly customer-centric.
Register for the webinar on December 10th!

The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.

A control group is a powerful testing method that can deliver impactful results if handled correctly. Discover why and how to set them up.

Marketers, how do you make your Black Friday marketing successful, while preserving your customers’ inboxes and the planet while you’re at it?

3 estrategias ganadoras para alcanzar sus objetivos post-crisis y acelerar su CRM desde ya.

Watch this Galeries Lafayette x Tinyclues webinar to discover how to accelerate your CRM program and strengthen your customer marketing.

Simple data centralization won’t cut it anymore. Drive better business outcomes by looking outside the CDP market for intelligent (AI) solutions.

Automation has brought big value to marketers. But has automation become synonymous with modern marketing at the risk of missing out on important business priorities?

Findings of the study confirm how AI can scale beyond human cognition, empowering travel marketers to reach new heights of performance through timely and relevant messages.

A look at how the mind works and the positive ways human behavior can be influenced with Dr. Tali Sharot.

Skift covers two top trends for the travel industry: personalization and artificial intelligence. Check out the blog to learn more!

Analysts and speakers explore how brands are using direct-to-consumer business models are reaping the benefits of 1-to-1 consumer relationships.

Successful marketers only work with the most effective tools to support profitability. Here are our top four mistakes in the hunt for additional campaign revenue.