Multichannel CRM Strategy

Discover our take on CRM concepts.
Somewhat irreverent, but true to our philosophy of marketing.

In this episode, we are explaining why Batch & blast are bad for your database and so for your business.And also providing guidance on how to get away from this wrong strategy.

In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM: establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity, the evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!

CRM isn't just about data, or insights, or tech, or activation. A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable. Discover how you can advance your own CRM marketing strategy.

A Global CDO/CMO discusses how digital expertise is essential for marketing strategy and will power your career. Watch or re-watch the webinar!

CRM marketing faces the challenging equation to find the delicate balance between creating revenue-driven campaigns at scale while remaining customer-centric. Discover how Tinyclues predictive marketing solutions can help CRM marketers identify optimal campaign topics, to drive revenue without damaging customer equity.

Target audience building is key to modern marketing. But traditional segmentation fails to understand customer specificity and creates a productivity nightmare for marketers. Discover how Tinyclues designed a feature-set to build audiences at scale that generate at least 30% more revenue per campaign.

Third-party cookies will become obsolete by the end of 2021. This could be devastating to brands... unless marketers start leveraging the full power of first-party data. There are easy solutions, but the shift has to start now.

100 CRM marketing professionals from around the world shared how they manage email and CRM marketing. Read the report!

CRM professionals around the world shared their top challenges, giving us a look into best practices and the key ingredients for becoming truly customer-centric.
Watch or re-watch the webinar!

The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.

A control group is a powerful testing method that can deliver impactful results if handled correctly. Discover why and how to set them up.

Marketers, how do you make your Black Friday marketing successful, while preserving your customers’ inboxes and the planet while you’re at it?