The CRM landscape is rapidly evolving, as new tools and channels appear on the market. We figured some insights from our experts into multichannel CRM strategy might prove very useful for you Marketing and CRM professionnals.
The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.
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Simple data centralization won’t cut it anymore. Drive better business outcomes by looking outside the CDP market for intelligent (AI) solutions.
Findings of the study confirm how AI can scale beyond human cognition, empowering travel marketers to reach new heights of performance through timely and relevant messages.
100 marketers around the world shared how they run CRM Marketing. Top challenges, best practices, new strategies... Join us for a live discussion of the key findings on December 10th!
A look at how the mind works and the positive ways human behavior can be influenced with Dr. Tali Sharot.
Skift covers two top trends for the travel industry: personalization and artificial intelligence. Check out the blog to learn more!
Analysts and speakers explore how brands are using direct-to-consumer business models are reaping the benefits of 1-to-1 consumer relationships.
Successful marketers only work with the most effective tools to support profitability. Here are our top four mistakes in the hunt for additional campaign revenue.