The CRM landscape is rapidly evolving, as new tools and channels appear on the market. We figured some insights from our experts into multichannel CRM strategy might prove very useful for you Marketing and CRM professionnals.
A Global CDO/CMO discusses how digital expertise is essential for marketing strategy and will power your career. Register for the webinar!
CRM marketing faces the challenging equation to find the delicate balance between creating revenue-driven campaigns at scale while remaining customer-centric. Discover how Tinyclues predictive marketing solutions can help CRM marketers identify optimal campaign topics, to drive revenue without damaging customer equity.
Target audience building is key to modern marketing. But traditional segmentation fails to understand customer specificity and creates a productivity nightmare for marketers. Discover how Tinyclues designed a feature-set to build audiences at scale that generate at least 30% more revenue per campaign.
Third-party cookies will become obsolete by the end of 2021. This could be devastating to brands... unless marketers start leveraging the full power of first-party data. There are easy solutions, but the shift has to start now.
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The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.
100 marketers around the world shared how they run CRM Marketing. Top challenges, best practices, new strategies... Watch or re-watch this live discussion of the key findings!
Simple data centralization won’t cut it anymore. Drive better business outcomes by looking outside the CDP market for intelligent (AI) solutions.