Multichannel CRM Strategy

A Global CDO/CMO discusses how digital expertise is essential for marketing strategy and will power your career. Register for the webinar!

CRM marketing faces the challenging equation to find the delicate balance between creating revenue-driven campaigns at scale while remaining customer-centric. Discover how Tinyclues predictive marketing solutions can help CRM marketers identify optimal campaign topics, to drive revenue without damaging customer equity.

Target audience building is key to modern marketing. But traditional segmentation fails to understand customer specificity and creates a productivity nightmare for marketers. Discover how Tinyclues designed a feature-set to build audiences at scale that generate at least 30% more revenue per campaign.

Third-party cookies will become obsolete by the end of 2021. This could be devastating to brands... unless marketers start leveraging the full power of first-party data. There are easy solutions, but the shift has to start now.

100 CRM marketing professionals from around the world shared how they manage email and CRM marketing. Read the report!

CRM professionals around the world shared their top challenges, giving us a look into best practices and the key ingredients for becoming truly customer-centric.
Watch or re-watch the webinar!

The analysis of Control Group results requires minimum noise to reach a good statistical significance. Discover how it’s achieved to test your marketing strategy.

A control group is a powerful testing method that can deliver impactful results if handled correctly. Discover why and how to set them up.

Marketers, how do you make your Black Friday marketing successful, while preserving your customers’ inboxes and the planet while you’re at it?

3 estrategias ganadoras para alcanzar sus objetivos post-crisis y acelerar su CRM desde ya.

Watch this Galeries Lafayette x Tinyclues webinar to discover how to accelerate your CRM program and strengthen your customer marketing.

Simple data centralization won’t cut it anymore. Drive better business outcomes by looking outside the CDP market for intelligent (AI) solutions.

Automation has brought big value to marketers. But has automation become synonymous with modern marketing at the risk of missing out on important business priorities?