Benoit Bouteille

This week we chat with Annemarie Van Hecke, Head of CRM & Customer Analytics Benelux at TUI. Join us as we chat about customer marketing in the tourism, travel, and leisure industry and how TUI found opportunities during a difficult year when traveler behavior has shifted significantly.

On this episode of the State of CRM podcast, Greg Blond, Director of Partnerships and Alliances at Tinyclues, joins us to talk about CDPs.

Customer centricity + agility are the ingredients to success for Costa Cruises.
Join us for an interview with Stefano Pinzani, Consumer Marketing Director for Northern Europe at Costa Cruises, as he shares how he and his team have adapted to the new world of leisure travel, shares his perspective on what the future holds for travel, and what he has learned in the last year during the global pandemic.

In this episode, we are explaining why Batch & blast are bad for your database and so for your business.And also providing guidance on how to get away from this wrong strategy.

In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM: establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity, the evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!

CRM isn't just about data, or insights, or tech, or activation. A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable. Discover how you can advance your own CRM marketing strategy.

Welcome to this new episode of the State of CRM Podcast. I'm Ben Bouteille and I'm here with Matt Engstrom. Today, we are going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. How can you better deliver on your business goals through a customer-first approach?

This week we take a step back to think about one of the biggest trends in CRM Marketing, and that's personalization through automation. Is it the silver bullet it's made out to be?

Today, we are super excited to launch our first episode in the series. I'm Matt Engstrom and I'm with Ben Bouteille and today we are going to talk about all things unsubscribes and some potential new ways marketers can look at the metric.

Meet Clémence Bussière, Head of CRM and Acquisition at Printemps, who shares her thoughts on being agile, alert and open-minded – key qualities in a profession that’s always evolving!

Meet Patrick Durante, Digital Marketing Senior Manager at Accenture Interactive, telling us about how marketers should focus on the basics and his views on the future of CRM.

Email fatigue occurs when customers are contacted too frequently. Marketers often over solicit customers to generate more revenue, leading to unsubscribes.

Unsubscribe rates can bring frustration to marketers. Learn about the more insightful metrics you should be using to track your CRM email marketing efforts.