Benoit Bouteille

Discover the top 10 themes from the brand sessions at CRMC Chicago, as well as the stuff we did NOT hear about, and wish we did.

Climate change is a huge topic in news cycles but something we see less of it within digital marketing. However, there is an environmental cost to the digital communications you are sending and concrete ways you can work to reduce that impact.

Is there a difference between campaign pressure and fatigue? The answer is yes! Tune in as we discuss that difference and how marketers can better manage and reduce customer fatigue.

In this part 2, we talk about the right to be forgotten. What does it mean? And the impact on storage limitation. But also asking our guest how he sees the future of privacy regulation or if they are data streams that are safer to use than others?

How do you build and plan your CRM communication strategy for the Back-to-School campaign? In this episode, we talk about back-to-school campaigns strategy and, more generally, about the right choices for your messages, even if it requires more work.

Almost everyone has heard of GDPR by now. But, we see a rise in privacy regulation by governments worldwide. There's CCPA in California and CPPA in Canada, to name the most known.

1st-party data helps marketers understand more about their customers. But, many CRM tactics still group customers together in ways that don't address each customer uniquely.

This week we chat about customer marketing in the travel industry and how TUI found opportunities during a difficult year when traveler behavior has shifted significantly.

On this episode of the State of CRM podcast, Greg Blond, Director of Partnerships and Alliances at Tinyclues, joins us to talk about CDPs.

Customer centricity + agility are the ingredients to success for Costa Cruises. Discover how they have adapted to the new world of travel in a pandemic.

In this episode, we are explaining why Batch & blast are bad for your database and so for your business.And also providing guidance on how to get away from this wrong strategy.

In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM: customer-centricity, loyalty programs, and how 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!

CRM isn't just about data, or insights, or tech, or activation. A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable. Discover how you can advance your own CRM marketing strategy.