Benoit Bouteille

Welcome to this new episode of the State of CRM Podcast. I'm Ben Bouteille and I'm here with Matt Engstrom. Today, we are going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. How can you better deliver on your business goals through a customer-first approach?

This week we take a step back to think about one of the biggest trends in CRM Marketing, and that's personalization through automation. Is it the silver bullet it's made out to be?

Today, we are super excited to launch our first episode in the series. I'm Matt Engstrom and I'm with Ben Bouteille and today we are going to talk about all things unsubscribes and some potential new ways marketers can look at the metric.

Meet Clémence Bussière, Head of CRM and Acquisition at Printemps, who shares her thoughts on being agile, alert and open-minded – key qualities in a profession that’s always evolving!

Meet Patrick Durante, Digital Marketing Senior Manager at Accenture Interactive, telling us about how marketers should focus on the basics and his views on the future of CRM.

Email fatigue occurs when customers are contacted too frequently. Marketers often over solicit customers to generate more revenue, leading to unsubscribes.

Unsubscribe rates can bring frustration to marketers. Learn about the more insightful metrics you should be using to track your CRM email marketing efforts.

The unsubscribe rate is an often overlooked metric that tells a lot about the relevance of your CRM strategy and the engagement of your customer base.

Simple data centralization won’t cut it anymore. Drive better business outcomes by looking outside the CDP market for intelligent (AI) solutions.

Meet Julie Bidault, Customer Marketing Director at Oui.sncf, speaking about how she delivers transformational customer experiences and drives impact every day for her company.

In this video, Chantelle Lingerie shares how they scaled their campaign plans and streamlined internal workflow while driving demand online and in-store.

"It’s crucial to learn from mistakes and take negative results and use them as an opportunity to improve." - Marketing Hero, Jaime Dodd from Road Scholar

Highlights from marketers that solve business problems, deliver transformational customer experiences, and drive impact every day.