Benoit Bouteille

Meet Patrick Durante, Digital Marketing Senior Manager at Accenture Interactive, telling us about how marketers should focus on the basics and his views on the future of CRM.

Email fatigue occurs when customers are contacted too frequently. Marketers often over solicit customers to generate more revenue, leading to unsubscribes.

Unsubscribe rates can bring frustration to marketers. Learn about the more insightful metrics you should be using to track your CRM email marketing efforts.

The unsubscribe rate is an often overlooked metric that tells a lot about the relevance of your CRM strategy and the engagement of your customer base.

Simple data centralization won’t cut it anymore. Drive better business outcomes by looking outside the CDP market for intelligent (AI) solutions.

Meet Julie Bidault, Customer Marketing Director at Oui.sncf, speaking about how she delivers transformational customer experiences and drives impact every day for her company.

In this video, Chantelle Lingerie shares how they scaled their campaign plans and streamlined internal workflow while driving demand online and in-store.

"It’s crucial to learn from mistakes and take negative results and use them as an opportunity to improve." - Marketing Hero, Jaime Dodd from Road Scholar

Highlights from marketers that solve business problems, deliver transformational customer experiences, and drive impact every day.

Automation has brought big value to marketers. But has automation become synonymous with modern marketing at the risk of missing out on important business priorities?

Findings of the study confirm how AI can scale beyond human cognition, empowering travel marketers to reach new heights of performance through timely and relevant messages.

For marketers looking to drive results, Forrester analyst Rusty Warner shared the importance of engaging customers in moments that matter.

A look at how the mind works and the positive ways human behavior can be influenced with Dr. Tali Sharot.