Benoit Bouteille

Today, we chat about what omnichannel retailing is and isn’t and what retailers should consider when building an omnichannel strategy.

Users are concerned about the privacy of their data. In this episode, we talk about a recently released study that presents some exciting data on the complex relationship between personalization and privacy.

Shoptalk is the world's largest retail fair.
Here's a quick recap of all the key trends we identified in marketing for 2022.

Building or buying? Discover everything you should know when figuring out how to develop your tech stack.

Find out what true AI really means, learn the difference between machine learning, deep learning, and what they can bring to CRM marketers.

Harvard Business Review conducted a recent study focusing on the topic of loyalty that provided a number of interesting insights and some great food for thought. Let's talk a bit about the study and what the implications are for CRM marketers.

What should CRM marketers consider when looking at attribution models and are there other things they should consider with exposure data they are using to feed their models?

With over 5,000 stores worldwide and over 8,000 professional beauty products, Sally Beauty has a lot to share with its customers. Learn how Sally Beauty scaled its CRM targeting strategy with “phenomenal results,” according to its VP CRM.

Finding the right marketing tech solutions isn’t easy, and recent market changes make it even harder. Tune in as guest speaker Cory Munchbach, COO at BlueConic discusses how marketers can better make these decisions to not only power marketing, but drive their businesses forward.

Black Friday is the largest shopping day in many markets around the world. But in a consumer landscape that looks much different than in past years, how can consumers better engage and convert current customers?

In this episode, we're talking channels and specifically Omni vs. Multichannel. What is the difference and what are some ways marketers can use data to build a strategy that’s effective all across?

What does true personalization look like? Marketers are hyper-focused on finding the right segments of customers to target, however, we are hearing more and more about individualization. Is individualization possible?

Discover the top 10 themes from the brand sessions at CRMC Chicago, as well as the stuff we did NOT hear about, and wish we did.