Hands-on CRM

In order to be customer-centric, you need the right equipment to get the job done. Discover the ideal tech stack in the third and final part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

Welcome to this new episode of the State of CRM Podcast. I'm Ben Bouteille and I'm here with Matt Engstrom. Today, we are going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. How can you better deliver on your business goals through a customer-first approach?

Discover the strengths and weaknesses within your CRM, how you compare to your competitors, and ways you can improve.

How can you create campaigns that will allow you to reach your prospects without saturating your base and generating customer fatigue? With the help of smart follow-up emails! Discover how to define them and integrate them into your CRM planning.

This week we take a step back to think about one of the biggest trends in CRM Marketing, and that's personalization through automation. Is it the silver bullet it's made out to be?

Today, we are super excited to launch our first episode in the series. I'm Matt Engstrom and I'm with Ben Bouteille and today we are going to talk about all things unsubscribes and some potential new ways marketers can look at the metric.

Measuring the impact of marketing initiatives and defining a strong testing strategy is key to successful CRM organizations. Discover the second part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

Multichannel CRM programs have a considerable environmental impact that can be limited by adopting a few good practices. Discover our 3 best tips to optimize the carbon cost of your CRM strategy.

How do you add personalization to your CRM schedule and guarantee original and relevant content to your audience? Themed campaigns can help you do this! Find out how to properly define them and add them to your schedule.

The maturity of your CRM organization plays a crucial role in ensuring lasting success for your company. Internal sponsors, tools, people, resources… The right combination is the key to unlock growth. Discover the first part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

Attribution models have essential qualities for evaluating the performance of a marketing strategy. Nevertheless, the main analysis platforms tend to favor the models that are favorable to them. Discover here the advantages and disadvantages of several attribution models, and some tips to succeed in optimizing your attribution strategy.

Email fatigue occurs when customers are contacted too frequently. Marketers often over solicit customers to generate more revenue, leading to unsubscribes.

Step up your CRM marketing with 10 new Tinyclues features & 20 additional updates.