Hands-on CRM

This year's Black Friday shopping season will be different. How can brands capture the most value from their customers?

This year, we attended CRMC Chicago. Here are the top 10 things to highlight.

Learn how to make the most of Tinyclues' two main tools, the Audience Mapper and the Efficiency Map, to create relevant, targeted campaigns and limit the pressure on your customers.

Climate change is a huge topic in news cycles but something we see less of it within digital marketing. However, there is an environmental cost to the digital communications you are sending and concrete ways you can work to reduce that impact.

Is there a difference between campaign pressure and fatigue? The answer is yes! Tune in as we discuss that difference and how marketers can better manage and reduce customer fatigue.

Apple recently dropped an email bomb announcing a privacy update that will limit email tracking, specifically impacting the ability to track open rates. Will this be the email-aggedon some people fear?

Customer centricity + agility are the ingredients to success for Costa Cruises. Discover how they have adapted to the new world of travel in a pandemic.

In this article, discover how to reuse email templates from your full-base campaigns for your targeted campaigns, to speed up and simplify your creative process.

In order to be customer-centric, you need the right equipment to get the job done. Discover the ideal tech stack in the third and final part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

Today, we're going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. How can you better deliver on your business goals through a customer-first approach?

Discover the strengths and weaknesses within your CRM, how you compare to your competitors, and ways you can improve.

How can you create campaigns that will allow you to reach your prospects without saturating your base and generating customer fatigue? With the help of smart follow-up emails!

This week we take a step back to think about one of the biggest trends in CRM Marketing, and that's personalization through automation. Is it the silver bullet it's made out to be?