Hands-on CRM

Multichannel CRM programs have a considerable environmental impact that can be limited by adopting a few good practices. Discover our 3 best tips to optimize the carbon cost of your CRM strategy.

How do you add personalization to your CRM schedule and guarantee original and relevant content to your audience? Themed campaigns can help you do this! Find out how to properly define them and add them to your schedule.

The maturity of your CRM organization plays a crucial role in ensuring lasting success for your company. Internal sponsors, tools, people, resources… The right combination is the key to unlock growth. Discover the first part of our guide to implementing and creating a successful, actionable, best-in-class CRM strategy.

Attribution models have essential qualities for evaluating the performance of a marketing strategy. Nevertheless, the main analysis platforms tend to favor the models that are favorable to them. Discover here the advantages and disadvantages of several attribution models, and some tips to succeed in optimizing your attribution strategy.

Email fatigue occurs when customers are contacted too frequently. Marketers often over solicit customers to generate more revenue, leading to unsubscribes.

Step up your CRM marketing with 10 new Tinyclues features & 20 additional updates.

The environmental impact of CRM programs is an important metric in digital marketing. Find out how we calculate it by channel.

Control Group Testing is a valuable tool for analyzing the performance of targeting campaigns. However, it does have its limitations.

Learn how to develop scalable marketing campaigns with Tinyclues and automate tasks to focus on the most strategic parts of your business.

Web push notifications are a great way to engage customers with no external app needed. Send your communications directly in the browser!

Unsubscribe rates can bring frustration to marketers. Learn about the more insightful metrics you should be using to track your CRM email marketing efforts.

Email marketing is constantly evolving. We’ve rounded up a selection of blogs that the customer success team follows, to keep an eye on industry best practices.

Post-crisis CRM marketing can come with challenges. Your customers' expectations have shifted in a world that is changing. Discover how we think you should address them.