How propensity scores can be used to accelerate business results w/ Simon Boissinot

Matt is discussing with Simon BOISSINOT, Technical operations Director at Splio.
Simon is a key driver behind the innovation that makes Splio propensity deliver value for CRM marketers and businesses, and he’s here to talk about how propensity scores can be used to accelerate real business results. But there are risks associated with a build approach that can be mitigated through data science solutions in the market to help derisk and accelerate these projects.