CRM Cartoon: Unsubscribes are like investing

Your unsubscribe rates can seem really low, but beware... adding up what you've lost can mean tremendous value.

Growth Marketing Manager

Time to read2 min read
January 26, 2022

Just like your savings account’s interest rate, unsubscribe rates always seem low. And yet how often have you heard about the magic of compound interest that will send your savings through the roof?

Another kind of magic is at play for unsubscribes*, but the concept is the same: just do the math and you’ll be surprised at how many opt-ins you may lose after a year of really low unsubscribe rates. 

Needless to say, being a millionaire in unsubscribes doesn’t sound as fun as being, say, the other kind of millionaire.

*What kind of magic? Very simply, the unsubscribe rate is applied for each of your campaigns. Example: Sending 2 full-base campaigns per week at an unsubscribe rate of 0.1% will result in a total loss of 12% of your opt-ins after a year.
Want to understand how this applies to you? Check out the methodology and an easy-to-use calculator here ==>

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