Selecting the right offers to include in a multi-offer campaign is tough; how can you ensure that a campaign featuring more than one offer will be relevant to your target audience?
Say you have a core product you’re looking to promote; there may be a laundry list of other products or promos that need to be pushed, too, but throwing together a bunch of disparate offers isn’t likely to be ideal. At the same time, audience overlaps can be surprising, and our assumptions about which offers “go together” are often – spoiler alert! – all wrong.
You’d like to find complementary offers to maximize the relevance and resonance of your campaign, but how?
It’s easier than you think! And my colleague, Matt, wrote an article all about it – check it out here.
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