Third-party.
Second-party.
First-party.
Zero-party.
We suspect these all ring a bell…
It would be nearly impossible for them not to, given the increasing strategic importance of data collection to businesses, and the growing desire of customers for increased control over the data they share and what companies are able to do with it.
But how familiar are you with these data types, really?? Do you know the difference between 0-party and 2nd-party data collection methods? And how to make the best use of 1st party data?
At Tinyclues, we work with these types of data daily, and take it from us: a quick lesson on data types is never a bad idea! So we’ve decided to sum up all the information we think is the most relevant when approaching data collection and usage in the infographic below.
A few words on the infographic
After defining each data type, we provide a bit of insight into the general quality of that data, i.e., how relevant the data is with regard to your customers.
We also provide insight into where each data type stands when it comes to customer consent. For instance, a customer willfully sharing information about their preferences in a zero-party data collection process represents the highest level of consent among the four types of data discussed.
We’ve included some examples of what potential data of a specific type could be, followed by use cases for each. You’ll see here that each data type has its specificities, which should be considered when building an overarching data strategy.
Lastly, we’ve provided some tips on how to make the most of your data, according to each type.
We hope this proves helpful!
Feel free to download the PDF version of the infographic – and reference it whenever you need a refresher 🤓
