Customers are concerned about data privacy. It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. A recent study has some interesting data on the topic and interesting interpretations of the results. This week we discuss the study, and results, and offer our own interpretations.
- SolutionsIf your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
- Product🎥 A customer-centric strategy at scale using machine learningIn this webinar, learn how Sally Beauty scaled its CRM targeting strategy with “phenomenal results” thanks to Tinyclues, according to its VP CRM Gabriel Trujillo.
- CustomersThe State of CRM Podcast 🎙Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!