Customers are concerned about data privacy. It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. A recent study has some interesting data on the topic and interesting interpretations of the results. This week we discuss the study, and results, and offer our own interpretations.
- SolutionsThe Marketer’s Guide to CRM Audience Building 🤓If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
- ProductFirst-Party Data Summit 🎥Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!
- CustomersThe State of CRM Podcast 🎙Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
- LearnThe Tiny Table of KPIs 📈We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!