📣 REPORT State of CRM 2022: We surveyed CRM marketers from around the world about their challenges and approaches to CRM. Discover key trends including strategies they employ, technology they use, as well as core CRM focuses for 2022 and how they compare to last year!👉 DOWNLOAD HERE 👈

Episode #41: What relevancy and pressure mean for unsubscribes

Unsubscribe rates can have tremendous impact on a company's CRM performance. Discover how relevancy and marketing pressure can be monitored to ensure your unsubscribes keep to a minimum.

VP Customer Experience

Time to read33 min watch
March 19, 2022

The unsubscribe rate is a key indicator as to whether or not CRM messaging is relevant. It can also indicate whether or not your audience is fatigued due to the volume of messages they receive known as pressure. But, relevancy and pressure are essentially to manage together to ensure your unsubscribe rate is as low as possible.

You might also like

Let’s Talk About Marketing Pressure!

Time to read14 min read

How can marketers limit the pressure they put on their customers? The easy answer is: they should send fewer emails. But is it really that simple? Discover our take and soluti...

Episode #45: Omnichannel retailing is here to stay

Time to read32 min watch

Today, we chat about what omnichannel retailing is and isn’t and what retailers should consider when building an omnichannel strategy.

Unlocking Untapped Revenue in Your CRM

Time to read8 min read

Deep learning and AI can help you uncover unidentified sources of revenue within your customer database. Here's how.