The unsubscribe rate is a key indicator as to whether or not CRM messaging is relevant. It can also indicate whether or not your audience is fatigued due to the volume of messages they receive known as pressure. But, relevancy and pressure are essentially to manage together to ensure your unsubscribe rate is as low as possible.
- SolutionsIf your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
- Product🎥 A customer-centric strategy at scale using machine learningIn this webinar, learn how Sally Beauty scaled its CRM targeting strategy with “phenomenal results” thanks to Tinyclues, according to its VP CRM Gabriel Trujillo.
- CustomersThe State of CRM Podcast 🎙Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!