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Episode #41: What relevancy and pressure mean for unsubscribes

Unsubscribe rates can have tremendous impact on a company's CRM performance. Discover how relevancy and marketing pressure can be monitored to ensure your unsubscribes keep to a minimum.

VP Customer Experience

Time to read33 min watch
March 19, 2022

The unsubscribe rate is a key indicator as to whether or not CRM messaging is relevant. It can also indicate whether or not your audience is fatigued due to the volume of messages they receive known as pressure. But, relevancy and pressure are essentially to manage together to ensure your unsubscribe rate is as low as possible.

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