In order to become customer-centric in a privacy-compliant manner while still securing topline revenue, successful companies build a holistic approach that includes both technical and organizational elements. Jan Hendrik will show you how to design and implement a first-party data strategy in a pragmatic way including examples and an approach you can start with tomorrow.
- SolutionsThe Marketer’s Guide to CRM Audience Building 🤓If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
- ProductFirst-Party Data Summit 🎥Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!
- CustomersThe State of CRM Podcast 🎙Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
- LearnThe Tiny Table of KPIs 📈We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!