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Artificial Intelligence

Artificial intelligence is quite the buzzword these days. It happens that we’ve been experts at that for the last 10 years. Read here all we have to say about artificial intelligence, data science et deep learning applied to marketing.

Personalization Is not the Silver Bullet for CRM

Personalization is not the Silver Bullet for CRM

CRM Marketers often face the difficult task of making the trade-off between commercial pressure and customer experience, and think of personalization technology as the solution to all their engagement problems.
Discover what are the most pressing CRM challenges marketers face and why personalization is not the key.

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ALL
Articles
Ebooks & Reports
Infographics
Interviews
Podcast
Press
Tools
Videos
Webinars