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Amplifying campaign revenues while reducing the number of emails sent

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Charles-Antoine Souplet – Marketing Director

Cruiseline

“Thanks to Tinyclues, our email campaigns are delivering 2 to 5 times more revenue, while the number of messages has decreased by 50%, leading to a far better customer experience.”

5x
Campaign revenue

COMPANY: Cruiseline

INDUSTRY: Travel & Hospitality

CAMPAIGN STRATEGY:

Campaign productivity
Lower unsubscribes
Niche products

DESCRIPTION:
Cruiseline is a pure player travel agency specialized in the sale of cruises in Europe and South America. The company is a leading distributor for ocean, sea and river cruises. In 2016, Cruiseline booked travel for 130,000 passengers, earning revenues of close to 140 million euros.

Context and Challenges

A 100% digital company, Cruiseline relies particularly on email to attract new customers and drive revenue. It was vital for them to improve diminishing response rates, campaign revenue and customer experience.
With a very diverse product catalog (luxury destinations, exotic expeditions, river cruises, etc.) they needed to refine their campaign strategy that only covered 50% of their catalog and better reflect customer and offer diversity.

Solutions and Use Cases

In 3 months, and with no IT workload, Tinyclues enabled Cruiseline to successfully optimize campaigns and build customer loyalty.
Now able to launch email campaigns for offers that were previously left out of their strategy: they created an entirely new series of campaigns, including little-known offers like river cruises.

Results

Cruiseline’s campaign revenues were multiplied by 5 (average across campaigns, as measured by A/B testing).
They can now send campaigns for 100% of their products.
Cruiseline increased revenue but reduced the number of emails sent by 50%, strengthening long term customer loyalty.

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With increased email revenue and drastic improvements to their outbound call program, this leader of premium all-inclusive holidays is sailing through their customer marketing strategy with the power of deep learning.

Cruiseline

This travel agency specializing in ocean, sea and river cruises set sail with their customer marketing by harnessing the power of AI. Campaign revenues more than doubled while e-mails volume went down by 50%.

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The largest global online hostel booking platform drove message relevancy and occupancy rates on strategic and high-margin private rooms with deep learning.