Combining offer dimensions to  increase campaign efficiency with relevance at scale

Sacha ManiquantManager E-acquisition, Email channel
Air France

Tinyclues allowed us to leverage all of our data, going beyond past bookers to find the best audiences for our offers. We’re now able to drive bookings for strategic destinations and products more efficiently, improve campaign time-to-market, and increase revenue with relevance at scale.

+61% booking rate on promoted destinations

(A/B test results in France, post-click attribution)


INDUSTRY: Travel & Hospitality


  • Campaign productivity
  • Niche destinations
  • Customer experience

Founded in 1933, Air France is the #1 French airline and, together with KLM, one of the largest air carriers by revenue and passengers transported. It operates flights to 195 destinations in 91 countries. Renowned in the aviation industry for its digital innovation, Air France continually adapts to its changing passengers’ expectations and habits by providing exclusive and innovative services and features before, during and after flights. 

Context and Challenges

Solutions and Use Cases


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