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Boosting omnichannel campaign efficiency and revenues

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Clémence Bussière – Relationship Marketing Director

OUI.sncf

“Thanks to Tinyclues, we have more than doubled our revenue from marketing campaigns. Additionally, Tinyclues has helped us reinvent and optimize marketing campaign orchestration.”

+115%
Campaign revenue

COMPANY: OUI.sncf

INDUSTRY: Travel & Hospitality

CAMPAIGN STRATEGY:

Campaign productivity
Omnichannel campaigns
Niche products

DESCRIPTION:
OUI.sncf is one of the largest European travel companies and a leader of e-commerce in France. With revenues of over 4.1 billion euros, the company is one of the world’s largest train operators and online travel agencies. They also sell flights, bus trips, car rentals, and hotel rooms.

Context and Challenges

Email was their most strategic channel, but it was delivering diminishing returns and needed to reinvigorate.
Even 1-to-1 personalized newsletters were delivering disappointing results.
Needed better targeting techniques to find future buyers for its many diverse offers promoted every week.

Solutions and Use Cases

Selected Tinyclues to allow marketers to identify future buyers of offers in just a few minutes, even for customers who showed no explicit interest.
Tinyclues’ deep learning predicts the optimal target audience for planned campaigns and forecasts customer fatigue on a daily or weekly basis.
Tinyclues enabled OUI.sncf to fine-tune their campaign pressure and maximize pressure, without risking customer experience.

Results

Experienced a 115% increase in revenues across key campaigns as measured by A/B tests on equal email volumes. On one especially fruitful follow-up campaign, revenue earned was up by 243%. Sent emails were 11% lower and opening-rates 157% higher.
Marketers save time. Tinyclues orchestrates and optimizes campaigns automatically, alerting marketers of any campaign overlaps.
OUI.sncf uses Tinyclues’ deep learning to improve several communication channels beyond email, such as push notifications and Facebook.

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How TUI Belgium improved email and direct mail campaign results, optimized yield management, and easily found early and last-minute bookers for all destinations.

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This large European travel company optimizes their email marketing, as one of the leaders in e-commerce in France. Thanks to Tinyclues, they orchestrate their campaigns and boost omnichannel campaign efficiency and revenue.

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This travel agency specializing in ocean, sea and river cruises set sail with their customer marketing by harnessing the power of AI. Campaign revenues more than doubled while e-mails volume went down by 50%.

Hostelworld

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