Being more customer-driven and meeting business needs

Annemarie Van Hecke - Tui Belgium
Annemarie Van HeckeCRM Manager
TUI Belgium

“Tinyclues allows us to do more campaigns, on specific topics, and these campaigns are felt as more relevant for our customers… we doubled our customer sentiment score.”



INDUSTRY: Travel & Hospitality


  • Promote niche products
  • Strategic products
  • Campaign productivity

TUI is the world’s number one tourism group operating in around 180 destinations worldwide. It covers the entire tourism value chain under one roof including a large portfolio of travel agencies, airlines, hotels, and cruise liners and provides holiday experiences to 27 million customers.

Marketing Hero Interview: Annemarie Van Hecke, CRM Manager at TUI Belgium

How Tinyclues has allowed TUI Belgium to drive email and direct mail campaign results, optimize yield management, and easily find early and last-minute bookers for any destination.

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