Increasing booking revenue through
timely and relevant campaigns

Valentine LandreauCRM Project Manager
Center Parcs

“Using Tinyclues’ deep learning for campaign targeting, we identify and target our future buyers. On the same email volumes, Tinyclues campaigns deliver 22% more revenue.”

Campaign Revenue


INDUSTRY: Travel & Hospitality


  • Campaign productivity
  • Niche products

Center Parcs is all about enjoying a moment of wellness, discovering new activities, and staying in cottages in the very heart of nature, without being far from home. Across 4 European countries, Center Parcs has 24 sites, offering more than 15,000 cottages. The company employs more than 12,000 people.

Context and Challenges

  • Needed to increase revenue in a highly competitive market.
  • Wanted to increase marketing intensity and email campaign ROI, without increasing customer fatigue and churn.
  • Lengthy campaign targeting and planning process.

Solutions and Use Cases

  • Implemented in weeks and requires no data science expertise to use.
  • Selected Tinyclues to run timely, highly targeted campaigns.
  • Can now target by a customer’s preferred park, type of cottage, time of year, days of the week to stay and more.
  • Now able to easily create campaigns that were previously too complex, thereby reinventing their marketing agenda.


  • Tinyclues campaigns deliver 22% more revenue on the same volume of messages, as measured by A/B testing, vs Center Parcs targeting techniques.
  • Email open rates are 20% higher and click rates increased by 25%.
  • Average order value is up 7%.
  • Campaigns are defined and run in minutes. Staff productivity is up.

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