“Thanks to Tinyclues, we can send far fewer emails, which means fewer opt-outs and less money spent on routing and operational expenses”
COMPANY: RAKUTEN
INDUSTRY: Retail
CAMPAIGN STRATEGY:
DESCRIPTION
Rakuten.com is the leading marketplace in France for guaranteed/secure buying and selling for private and professional sellers, offering over 200 million products (used or new) to its 17 million members.
Tinyclues gives us the operational capability to target the most appetent customers for specific products and themes.
Before using Tinyclues, we would work on a weekly basis with our category managers to pick the offers that would be featured in newsletters sent to our whole customer base. Now, thanks to Tinyclues, we can use the same offers but for dedicated and targeted newsletters. This allows us to send far fewer emails, which means fewer opt-outs and less money spent on routing and operational expenses. And, of course, a much better experience for our customers, without sacrificing revenue. (Adrien Vinay, Head of Loyalty)
Leader in home furnishings across Europe, Conforama uses Tinyclues to drive an essential phase of their digital transformation, with personalized and relevant marketing campaigns. In 4 just weeks, they were able to launch their first campaigns—just in time for a major sporting event that drove conversions, both online and in-store.
This leading lingerie retailer scaled their campaign plans and streamlined internal workflow while driving demand online and in-store with Tinyclues.
The #1 French electronics and home appliances retailer optimizes campaign orchestration and improves team productivity with Tinyclues.
