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The Marketer’s Guide to CRM Audience Building 🤓
If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!
Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!
Boosting message relevancy with powerful customer insights
Adrien Vinay – Head of Loyalty
Rakuten
“Thanks to Tinyclues, we can send far fewer emails, which means fewer opt-outs and less money spent on routing and operational expenses”
The same revenue can now be achieved while sending 45% fewer emails.
COMPANY: RAKUTEN
INDUSTRY: Retail
CAMPAIGN STRATEGY:
Campaign productivity
Niche campaigns
DESCRIPTION Rakuten.com is the leading marketplace in France for guaranteed/secure buying and selling for private and professional sellers, offering over 200 million products (used or new) to its 17 million members.
What benefits does Tinyclues bring to Rakuten?
Tinyclues gives us the operational capability to target the most appetent customers for specific products and themes.
How did our platform impact the way you run your marketing campaigns?
Before using Tinyclues, we would work on a weekly basis with our category managers to pick the offers that would be featured in newsletters sent to our whole customer base. Now, thanks to Tinyclues, we can use the same offers but for dedicated and targeted newsletters. This allows us to send far fewer emails, which means fewer opt-outs and less money spent on routing and operational expenses. And, of course, a much better experience for our customers, without sacrificing revenue. (Adrien Vinay, Head of Loyalty)
Leader in home furnishings across Europe, Conforama uses Tinyclues to drive an essential phase of their digital transformation, with personalized and relevant marketing campaigns. In 4 just weeks, they were able to launch their first campaigns—just in time for a major sporting event that drove conversions, both online and in-store.
The leading Nordic online marketplace scaled their campaign plans, increased cross-category sales and streamlined team collaboration between sales and marketers.
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