Optimizing the omnichannel campaign agenda and boosting revenue

David NedzelaDigital Marketing Director
Fnac Darty

“Tinyclues is at the heart of our CRM, enabling my team to target and optimize more than 1500 campaigns per year, driving millions of revenue per year. It has a big impact on our strategy and our revenue.”

Campaign revenue




  • Campaign productivity
  • From email to store
  • Omnichannel campaigns

Fnac Darty is a leading household appliances, electronics and entertainment goods retailer in 5 countries with 4 brands, a large product catalog of 15 million products, an annual revenue of €7 billion and a growing database of 14 million clients.

Marketing Hero Interview: David Nedzela, Digital Marketing Director at Fnac Darty

How the leading electronics and home appliances retailer is using Tinyclues to optimize their campaign agenda and improve team productivity.

Context and Challenges

  • In a highly competitive market, needed to increase the performance of email, direct mail and Facebook ad campaigns.
  • Fatigue management rules and workflows were sub-optimal and complex.
  • With 140+ campaigns per month, needed to reinvent the way they were creating, targeting and optimizing their marketing agenda.

Solutions and Use Cases

  • With Tinyclues’ AI-first solution, Fnac Darty outperformed the revenue generated by existing campaigns and streamlined the campaign process.
  • Entire marketing campaign agenda is now managed and optimized in Tinyclues, with intelligent fatigue management and better customer experience.
  • Time to target campaigns dramatically shortened across email, direct mail, and Facebook ads.


  • Email campaigns with Campaign Intelligence delivered 30% more revenue as measured with A/B tests, vs. Fnac Darty’s targeting techniques.
  • Generated $8M of additional revenue per year on direct mail campaigns.
  • Better campaign experience for marketers: time to target and plan a campaign decreased to 3 minutes, and only 30 minutes is needed to create and optimize their weekly plan of 40 campaigns.

More stories like this


The leading marketplace in France optimizes fatigue and orchestration achieving the same revenue while sending 45% fewer emails


Leader in home furnishings across Europe, Conforama uses Tinyclues to drive an essential phase of their digital transformation, with personalized and relevant marketing campaigns. In 4 just weeks, they were able to launch their first campaigns—just in time for a major sporting event that drove conversions, both online and in-store.

Chantelle Lingerie

This leading lingerie retailer scaled their campaign plans and streamlined internal workflow while driving demand online and in-store with Tinyclues.


The leading Nordic online marketplace scaled their campaign plans, increased cross-category sales and streamlined team collaboration between sales and marketers.

Fnac Darty

The #1 French electronics and home appliances retailer optimizes campaign orchestration and improves team productivity with Tinyclues.