Promoting niche products, driving in-store sales, and streamlining cross-team collaboration

Caroline ÉtienneHead of CRM
Chantelle Lingerie

“We’ve also seen an impact on the way we work. We’ve started to organize ourselves very differently. This has allowed everyone to evolve in their roles and to work differently within the company.”



INDUSTRY: Fashion Retail


  • Niche products
  • Strategic products
  • Campaign productivity
  • From email to store

Chantelle Lingerie is a multi-brand lingerie retailer and a creative studio designing lingerie since 1876 with 6 international brands and 10000 stores in 16 countries.

Marketing Hero Interview: Caroline Étienne & Lisa Le Pogam, Chantelle Lingerie

Chantelle Lingerie’s Head of CRM & their Senior CRM Manager discuss Darjeeling’s campaign strategy. From niche products to best-sellers, they’re able to promote any product and find just the right buyers for their omnichannel campaigns.

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