“We can’t just rely on behavioral segments or someone’s purchase history. Tinyclues accurately identifies the individuals who are really interested in each particular adventure, enabling us to be even more customer-centric.”
COMPANY: ROAD SCHOLAR
INDUSTRY: Travel & Hospitality
Road Scholar is an American-based not-for-profit organization specializing in educational travel adventures for adults. Founded in 1975, the organization operates in the 50 United States and in 150 countries. It serves more than 100,000 participants each year with gross revenues exceeding $400 million.
By increasing reach and volume for niche products (selected destinations or luxury hotels), this travel & hospitality leader bolsters their campaign strategy, targeting and planning. This also allows them to find early & late bookers, thus increasing revenue.