Splio and Tinyclues join forces to embed Tinyclues’ deep learning intelligence into Splio’s CRM platform and become the European leader in AI-powered CRM.👉 READ THE PRESS RELEASE ANNOUNCEMENT 👈
If your team sends targeted CRM campaigns and does not leverage Deep Learning to do so, you might feel that every audience is arbitrary... In this illustrated guide, discover the path to CRM greatness. Buckle up!
Learn from CRM marketers and tech experts in the industry about how to leverage your first-party data to acquire new customers, increase CRM revenue and create more personalized experiences!
Discover strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
We think a lot about how to measures companies' successes and we have developed a set of CRM KPIs helpful for any companies, no matter the maturity of their CRM practices. Discover them all right below!
Since the very beginning, we’ve strived to put the human back at the center of marketing.
We believe in empowering marketers. Read what they have to say!
Powerful insights that help you target the right audience
Tinyclues is a highly-effective tool that gives powerful insights to target customers
The platform is user-friendly
New features are often released to optimize targeting
The responsiveness of customer support is also a strength
Tinyclues allows you, as a marketer, to save a huge amount of time. It really helps you to focus on the message content while choosing the best audience thanks to the Artificial Intelligence.
Tinyclues has been an extremely helpful tool in both planning and deploying our email strategy.
Without these tools, we would not have the insight to create tailored campaigns that compliment larger brand messages and ultimately help improve engagement and revenue metrics.
Tinyclues is incredibly helpful to the point our team uses it on a weekly basis to plan for campaigns.
– Create a powerfull segmentation in short time
– The platform is really easy to use
– Possibility to handle the marketing pressure for email very easily
What problems have you solved?
Segmentation & targeting ! We have a lots of datas on our clients & prospects but we were not able to use them correctly to target the right people with the right content + it asks us a lots of time. Now we create a coherent target in a couple of minutes !
We largely use Tinyclues as a way to find more revenue opportunities within our database.
We have been able to highlight new topics that we might not have focused on without the help of Tinyclues. This has allowed for new strategic and creative approaches.
Tinyclues is at the heart of our CRM, enabling my team to target and optimize more than 1500 campaigns per year, driving millions of revenue per year.
It has a big impact on our strategy and our revenue.
“An enriching experience, a team listening to our needs”
– web site/platform easy to use and clear
– efficient thanks to the algorithm
– better targeting, more qualitative
– time saving
– complete with a dashboard, efficiency map and audience mapper
– a better knowledge of the member base (thanks to the audience mapper and efficiency map)
Tinyclues quickly became part of our customer marketing strategy; we no longer have to make the tradeoff between reach and relevance. And with AI optimizing targeting and planning, it’s a huge time saver for the team!
I use the Efficiency Map feature to find specific topics, and sometimes I pair it with the Audience Mapper to identify complementary products.
Then, I plan my campaign and let Tinyclues find the perfect audiences!
This allows me to identify relevant topics that we would never have promoted in a generic campaign because they rely too much on segmentation.
The product is cutting edge and drives incremental revenue. As close to plug-and-play as it gets – you can have it up and running in 2 weeks with minimal IT involvement.
What problems are you solving with the product?
Targeting across digital and offline channels.
Benefits: incremental revenue, improved relevance, good customer feedback.
We can’t just rely on behavioral segments or someone’s purchase history. Tinyclues accurately identifies the individuals who are really interested in each particular adventure, enabling us to be even more customer-centric.
What do you like best?
Availability to access our data and deep dive our customer knowledge. Plus, the facilicity to select some criteria to target with the most of precision as possible as.
Tinyclues is providing deep learning and campaign intelligence that we simply can’t do as a group of humans… we can’t get these results in any other way.
Very user-friendly platform and dedicated team. Workshops, calls, webinars…Tinyclues is always trying to go the extra mile to keep their clients updated and entertained! Special thanks to the proactivity of CSMs and tech ppl, who are proactive and available 7/7!
Tinyclues allowed us to leverage all of our data, going beyond past bookers to find the best audiences for our offers.
We’re now able to drive bookings for strategic destinations and products more efficiently, improve campaign time-to-market, and increase revenue with relevance at scale.
Sacha M.
Manager E-acquisition, Email channel
Air France Read the full story
Complete and powerful tool for segmented campaigns
The most helpful aspect of Tinyclues is the audience and efficiency mapper that have allowed us to proactively find product areas that have customers with propensity to purchase.
Without these tools, we would not have the insight to create tailored campaigns that compliment larger brand messages and ultimately help improve engagement and revenue metrics.
The team is always ready and available to help me find new ways to optimize usage. Will go out of their way to help with industry best practices (especially during covid times) as well as the tool itself that really allows us to see how our database behaves.
What problems are you solving with the product?
How to best target clients with different offers, how to group them based on where they are more likely to vacation, etc.
We reduced the commercial pressure while optimizing the revenue.
The algorithm provides objective targeting based on customer behavior and not on intuition.
We save time when setting up our campaigns.
What do you like best?
The commercial and technical teams are always available and proactive!
The plateforme is easy to use.
Our feedbacks as clients are really appreciated and new features are regularly added based on these feedbacks.
Romaric M.
Chargé de projets animation commerciale et fidélisation
La Maison du Whisky – LMDW Read the full review on
We chose Tinyclues because we wanted to bring to life the 70% of our products that are hardly ever featured in our marketing campaigns, without hurting customer experience.
Emilie M.
Digital, eCommerce and CRM Director
Clarins
Our email campaigns are delivering 2 to 5 times more revenue, while the number of messages has decreased by 50%, leading to a far better customer experience.
Tinyclues is perfectly aligned with CDON’s mission to be as relevant as possible, and to provide and present products that are really a good fit for our customers’ needs.
The account team is very involved and understands our needs and how to best support us.
It helps our predictive initiatives while not changing our workflow. Overall stronger performance has resulted from our use of their solutions.
Once you taste the predictive solutions you always want more. But the team at Tinyclues is always thriving to improve their offerings so it’s really great.
As a marketer, I would say Tinyclues is an opportunity creator. It’s a solution that has challenged us to dig a little deeper and rethink our marketing preconceptions.
It allowed us to scale our marketing plan without increasing fatigue by communicating at a product, brand or category level. We can even find buyers for specific perfume sizes!
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