Total Economic Impact of Tinyclues
632% ROI and $82M in additional campaign revenue.
An independent study conducted by Forrester.
X

DRIVING BOOKINGS FOR ANY OFFER
WITH STRATEGICALLY TIMED CAMPAIGNS

INDUSTRY

Travel & Hospitality

COMPANY

TUI France

COMPANY DESCRIPTION

TUI is the world’s number one tourism group operating in around 180 destinations worldwide. It covers the entire tourism value chain under one roof including a large portfolio of travel agencies, airlines, hotels, and cruise liners and provides holiday experiences to 27 million customers.

CAMPAIGN STRATEGY

  • Campaign Productivity
  • Promote Niche Products
  • Strategic Products
  • Lower Unsubscribes
+106%
Campaign Revenue
Tinyclues helped us to shape a new campaign strategy; we launched our first campaigns
in just 4 weeks and increased revenue from our targeted campaigns by 106%.
We’ve doubled the number of targeted campaigns without adding to the team’s workload.
Agnès Beauchamps
CRM & Social Media Director, TUI France

Context and Challenges

  • Wanted to meet their business needs by increasing campaign revenue and boosting sales for specific offers without adding to the team’s workload.
  • Needed to promote a diverse selection of destinations and vacation offers without over-soliciting customers.
  • Wanted to go beyond basic segmentation methods, based on previous bookings or destination surveys, to find the future bookers for any booking window and offer.
  • Sought to send relevant messages and strategically time campaigns to match client interests and improve customer experience.

Solutions and Use Cases

  • Selected Tinyclues’ campaign intelligence solution to start from any destination/offer and find, within minutes, even those future bookers who haven’t shown any explicit interest.
  • Can now effortlessly find early and late bookers for niche & strategic destinations, best sellers, and last-minute offers.
  • Delivers a positive customer experience with improved message relevancy and intelligent fatigue management.

Results

  • Fast and easy integration: only 4 weeks from signature to first campaigns.
  • With campaign intelligence, TUI France is now able to run highly relevant campaigns, leading to an increase of 106% in campaign revenue as measured by A/B testing against their own targeting techniques.
  • Increased the volume of targeted campaigns by 108%, revenue per email by 156%, and the number of travelers by 97% with the same marketing resources.
  • Unsubscribe rate remained stable with no negative impact on deliverability even with increased campaign volume – proof that the campaigns are personalized & relevant.