Increasing online and offline campaign revenue with relevant campaigns

Christophe MuelHead of Customer Marketing
Maty

“Without Tinyclues, we would have missed more than 60% of campaign revenue during a major sale period. Tinyclues has become essential for us to send relevant campaigns with a strong impact on both online and in-store sales”

+65%
number of orders

COMPANY: MATY

INDUSTRY: Retail

CAMPAIGN STRATEGY:

  • Email-to-store
  • Promote niche products
  • Strategic products
  • Campaign productivity

DESCRIPTION:
A leading jewelry retailer in France since 1951 with more than 37 stores, 50,000 catalogs sent every season, more than 40,000 jewelry and watch products in the catalog and annual revenue of 72 million euros.

Marketing Hero Interview: Christophe Muel & Pauline Plaisance, Maty

Maty’s Head of Customer Marketing & their Omnichannel CRM Project Manager talk about this leading jewelry store’s journey as they exit a batch & blast strategy and move towards real personalization.

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