Podcast State of CRM Putting the R back in CRM

Episode #10: Putting the R back in CRM. w/ Melissa Berger from Digitas

Customer relationships are more important than ever. Discover why with Melissa Berger, SVP Connections Strategy and North America CRM lead at Digitas.

Time to read35 min listen
June 18, 2021

Listen to the episode right here!

Tune in to listen to our discussion about:
👉 The importance of the R in CRM
👉 The empathy needed to build a great relationship with your customers
👉 Golden rule vs. Platinium rule

We also share multiple anecdotes along the way of our chat.

00:00 – Intro
01:43 – Putting the R(elationship) in CRM: How COVID Highlighted the Importance of Relationship-Building
8:38 – Empathy in Marketing
11:40 – The Platinum Rule
30:41 – Relationship-Building Best Practices

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