A Customer-Centric CRM Strategy at scale using Machine Learning

Gabriel TrujilloVP Customer Marketing
Sally Beauty

“Sally Beauty used Tinyclues’ to improve and scale targeting, effectively manage fatigue, and find audiences for an enormous volume of products helping us to achieve our goal of keeping the customer at the center of every decision.”

Conversion Rate

Sally Beauty is a retailer and distributor of beauty supplies with revenues of over $3.9B annually. Sally Beauty distributes or sells over 10,000 products for hair, skin and nails across over 4,000 stores internationally.

Challenges & Objectives


With Tinyclues, Sally Beauty

Listen to Sally Beauty’s VP Customer Marketing talking about the “phenomenal results” they got with Tinyclues.

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