Running more highly targeted and relevant campaigns 

Samuel LibisHead of CRM

“With a catalog of 2.5 million products, it was impossible to find out which offer would be truly relevant to each customer. Generic or RFM segmented campaigns have a high reach but the relevancy and the efficiency are sub-optimal; we needed a smarter approach to our campaigns.”

Samuel LibisHead of CRM

“We’re still in the early stages of digitalization and our resources are limited, so it was important to find a ‘ready-to-wear’, plug & play solution that wouldn’t require any IT development on our end.”

Campaign revenue




  • From email to store
  • Niche products
  • Lower unsubscribes
  • Trade marketing

Manor is the largest department store chain in Switzerland, holding around 60 percent of the market and employing some 10,000 people. As well as its online presence, it has 63 department stores, 32 supermarkets and 45 restaurants. In total, Manor stocks over one million items from around 6,000 suppliers worldwide.


Context and Challenges

Solutions and Use Cases


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