“With a catalog of 2.5 million products, it was impossible to find out which offer would be truly relevant to each customer. Generic or RFM segmented campaigns have a high reach but the relevancy and the efficiency are sub-optimal; we needed a smarter approach to our campaigns.”
“We’re still in the early stages of digitalization and our resources are limited, so it was important to find a ‘ready-to-wear’, plug & play solution that wouldn’t require any IT development on our end.”
Manor is the largest department store chain in Switzerland, holding around 60 percent of the market and employing some 10,000 people. As well as its online presence, it has 63 department stores, 32 supermarkets and 45 restaurants. In total, Manor stocks over one million items from around 6,000 suppliers worldwide.
Leader in home furnishings across Europe, Conforama uses Tinyclues to drive an essential phase of their digital transformation, with personalized and relevant marketing campaigns. In 4 just weeks, they were able to launch their first campaigns—just in time for a major sporting event that drove conversions, both online and in-store.