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100 CRM marketing professionals share how they manage email and CRM marketing.
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100 CRM marketing professionals share how they manage email and CRM marketing.
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100 CRM marketing professionals share how they manage email and CRM marketing.
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Re-inventing digital and trade marketing campaigns

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Sandrine Landon – CRM & Digital Communications Manager

King Jouet

“We’ve seen the results very quickly – not just in terms of financial ROI, but in terms of strategic value. Thanks to Tinyclues’ solution, we’re bringing the right products to the right customers, and the effect is immediate.”

+55%
online and
in store purchases

COMPANY: KING JOUET

INDUSTRY: Retail

CAMPAIGN STRATEGY:

From email to store
Niche products
Reactivate inactives
Trade marketing

DESCRIPTION:
A leading omnichannel toy retailer for brands both big and small brands. The company was founded in 1989. Holding around 10% of the entire French toy market, it has 245 stores across Europe, a strong online presence, and more than 20 exclusive brands. They are a leader in the omnichannel services market: e-reservations, click & collect, interactive kiosks, mobile apps, etc.

Context and Challenges

The very competitive toy market required agility that was difficult to manage with a small team.
The highly seasonal nature (Christmas, summer…) of King Jouet’s activity made it difficult to leverage targeted campaigns.
Struggled to offer small and large suppliers efficient trade marketing opportunities.

Solutions and Use Cases

Easy, fast implementation required no support from the IT department.
Can now create brand-new campaigns previously unthinkable such as niche products, small-supplier products and distributor brands.
Have strengthened relationships with both large & small suppliers.

Results

Revenue per message increased by an average of 67%.
Sales volume grew by an average of 55%.
7% of inactive customers were reactivated thanks to high-performance targeting.
Sales margins rose by an average of 203%, and growth didn’t rely solely on promotional offers.
Increased traffic online and in store.

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