Re-inventing digital and trade marketing campaigns 

Sandrine LandonCRM & Digital Communications Manager
King Jouet

“We’ve seen the results very quickly – not just in terms of financial ROI, but in terms of strategic value. Thanks to Tinyclues’ solution, we’re bringing the right products to the right customers, and the effect is immediate.”

+55%
Number of sales

COMPANY: KING JOUET

INDUSTRY: Retail

CAMPAIGN STRATEGY:

  • From email to store
  • Niche products
  • Reactivate inactives
  • Trade marketing

DESCRIPTION:
A leading omnichannel toy retailer for brands both big and small brands. The company was founded in 1989. Holding around 10% of the entire French toy market, it has 245 stores across Europe, a strong online presence, and more than 20 exclusive brands. They are a leader in the omnichannel services market: e-reservations, click & collect, interactive kiosks, mobile apps, etc.

Context and Challenges

Solutions and Use Cases

Results

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