“We wanted to improve the effectiveness of our campaigns by matching product communications more closely with what each of our customers would buy and ultimately boost our revenue online and in-store. The result: a 20 percent increase in our campaign revenue”
Cyrillus is an internationally recognized chic fashion and home interior brand, and multi-channel retailer, founded in 1977. The brand belongs to the “Cyrillus Verbaudet Group”, which has annual revenues exceeding 400 million euros. As well as its online presence targeting consumers throughout Europe, Cyrillus has 52 stores across France.
Leader in home furnishings across Europe, Conforama uses Tinyclues to drive an essential phase of their digital transformation, with personalized and relevant marketing campaigns. In 4 just weeks, they were able to launch their first campaigns—just in time for a major sporting event that drove conversions, both online and in-store.