Interview with Julien-Henri Maurice, Chief Marketing & Digital Officer at Bazarchic

Julien-Henri MauriceChief Marketing & Digital Officer

“We have increased our campaign revenue by 87 while sending the same volume of messages. And thanks to the near-perfect matching of offers to recipients, unsubscribe rates have dropped by 17%, which proves that customer experience has improved.”

Campaign revenue


INDUSTRY: Travel & Hospitality


  • Campaign productivity
  • Niche destinations
  • Customer experience

BazarChic has been a leading web and mobile-based shopping club for over ten years and is now part of Galeries Lafayette, the French department store group. Specializing in fashion, lifestyle, beauty, interior design, as well as high tech, BazarChic aims to offer the best of international brands at the best prices to its 9 million-member community.

Marketing Hero Interview: Julien-Henri Maurice, CMDO at BazarChic

“Tinyclues enables us to easily pinpoint future buyers of our products and increase revenue, while also improving the productivity of the marketing team.”

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Context and Challenges

Solutions and Use Cases


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