The Real Impact of AI-Augmented Customer Marketing
details the benefits, costs, and ROI of AI-driven targeting and planning.
What’s the real value of AI technology applied to marketing campaigns?
How do you cut through the hype to assess the bottom-line benefits?
The “Total Economic Impact™ of Tinyclues for a Large Retailer”, a 2019 commissioned study conducted by Forrester Consulting on behalf of Tinyclues, deep dives into a long time customer case study.
This major retailer has seen the following benefits with AI-augmented marketing:
- Better targeted email campaigns
- New types of campaigns
- Additional revenue from trade marketing
- Productivity gains
Download the study to find out the benefits, costs and future plans this major retailer has with Tinyclues.