Optimizing CRM Strategy through Propensity Marketing
Coop.dk Shoppingâs collaboration with Tinyclues was nominated for a 2021 Danish Digital Award, highlighting âthe most inspiring, efficient, and well-executed digital work that develops or supports a companyâs business activities.â
Operated by Denmarkâs largest consumer goods retailer, Coop.dk Shopping is an eCommerce store selling homewares, beauty supplies, toys, books, and more.
Operated by Denmarkâs largest consumer goods retailer, Coop.dk Shopping is an eCommerce store selling homewares, beauty supplies, toys, books, and more.
+249K
USD Incremental Campaign Revenue
[With Tinyclues,] we have managed to build a completely new and more effective way to streamline our CRM effortsâŠ. sell our products to the right customersâŠ. [and] identify how we can effectively organize ourselves internallyâŠ.â
Line GuldbĂŠk
CRM Manager
Coop eCommerce
Marketing
Line GuldbĂŠk
CRM Manager
Coop eCommerce
Marketing
Discover how Coop Denmark Uses Tinyclues to Improve its CRM Marketing
Identify purchase intent 
Increase message relevancy 
Win new customers 
Increase loyalty & repurchase 
Manage customer fatigue 
Identified product-specific purchase intent by incorporating both explicit and implicit data signals into its targeting 