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Optimizing CRM Strategy through Propensity Marketing

Coop.dk Shopping’s collaboration with Tinyclues was nominated for a 2021 Danish Digital Award, highlighting “the most inspiring, efficient, and well-executed digital work that develops or supports a company’s business activities.”

Operated by Denmark’s largest consumer goods retailer, Coop.dk Shopping is an eCommerce store selling homewares, beauty supplies, toys, books, and more.

Operated by Denmark’s largest consumer goods retailer, Coop.dk Shopping is an eCommerce store selling homewares, beauty supplies, toys, books, and more.

Objectives

Identify purchase intent
Increase message relevancy
Win new customers
Increase loyalty & repurchase
Manage customer fatigue

Results

+55^%

RPM

6 : 1

ROI

+249^K

USD Incremental Campaign Revenue

Identified product-specific purchase intent by incorporating both explicit and implicit data signals into its targeting

Increased campaign volume and revenue by promoting more products without increasing message saturation

Scaled CRM setup, increased internal efficiencies

[With Tinyclues,] we have managed to build a completely new and more effective way to streamline our CRM efforts…. sell our products to the right customers…. [and] identify how we can effectively organize ourselves internally….”

Line Guldbæk
CRM Manager
Coop eCommerce
Marketing

Line Guldbæk
CRM Manager
Coop eCommerce
Marketing

Discover how Coop Denmark Uses Tinyclues to Improve its CRM Marketing

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