Enlightened by Deep Learning
The first and only company to apply deep learning—the most advanced and powerful type of AI—to first-party marketing databases, so you can unlock your campaign potential.
Tinyclues’ deep learning uncovers valuable and actionable connections – the “tiny clues” – within your billions of data points, identifying the best audience for each campaign. The solution identifies instantly and intelligently who are your future buyers and how to optimize your campaign plan.
Tinyclues’ technology learns the specifics of your business
from your raw marketing data.
The benefits of Tinyclues’ deep learning
- Performance: unrivalled identification of your future buyers in the days after a campaign
- Strategy: instantly works for any product, even very niche ones
- Integrity: data isn't forced into a biased structure, so the true patterns can appear
- Usability: AI-first campaign experience for marketers. Setup a campaign in just 5 clicks
- Simplicity: deep learning loves raw data. No need to clean, format or map to product catalog
- Security: deep learning just needs anonymized, hashed data
Our AI isn’t added on.
Tinyclues is AI-first.
Tinyclues is “AI-first”— it’s designed with AI at its core, rather than having it bolted on at the end. As an AI-first product, the solution relies on a handful of business-centric features, while under the hood, the hard-core deep learning technology does all the legwork for you. So it truly does what AI is supposed to do: make life easier.
That means a simple, streamlined campaign experience that’s far more intuitive than the bulky interfaces often found in products where AI is an add-on. Tinyclues offers you a new and unique AI-first experience where you can build the best action plan on the spot, directly from your campaign ideas and goals.
It only takes 3 minutes to create a campaign. And 30 minutes to optimize your weekly plan.
So you have more time to do what you do best: being creative, defining strategy, and reaching business goals.
Tinyclues’ deep learning is providing a
unique campaign experience for marketers
Tinyclues’ deep learning at work:
A suitcase purchase is a suitcase purchase, right?
Is Joe a luggage-lover?
A few weeks ago, a middle-aged guy named Joe bought a suitcase online for $115.
Should he automatically belong to the “luggage lovers” segment?
Truth is that you don’t know.
What Tinyclues Knows
The unsupervised multi-layer deep learning technology learns from large-scale patterns in the retailer’s database. Without even knowing what’s a suitcase, the engine automatically creates explicit and implicit “latent features”, high-level representations of the essence of this particular purchase.
With no need for any business or product knowledge, the latent features automatically show that:
A. It’s luggage, it’s for long distance and it’s cabin-sized.
That hot pink cabin-sized kitten-print luggage
Joe happens to have a 10 year old daughter – and now, Tinyclues knows to target him in campaigns that you wouldn’t typically send a 40 year old man… like that personalized purple polka dotted duffle bag promotion.