Splio and Tinyclues join forces to embed Tinyclues’ deep learning intelligence into Splio’s CRM platform and become the European leader in AI-powered CRM.👉 READ THE PRESS RELEASE ANNOUNCEMENT 👈

Removing complexity from campaign planning and driving conversions on strategic destinations

Steve August – VP, Marketing
Road Scholar

“We can’t just rely on behavioral segments or someone’s purchase history. Tinyclues accurately identifies the individuals who are really interested in each particular adventure, enabling us to be even more customer-centric.”

+185%
Journey campaign revenue

COMPANY: ROAD SCHOLAR

INDUSTRY: Travel & Hospitality

CAMPAIGN STRATEGY:

  • Strategic destinations
  • Customer experience
  • Marketing team productivity

DESCRIPTION:
Road Scholar is an American-based not-for-profit organization specializing in educational travel adventures for adults. Founded in 1975, the organization operates in the 50 United States and in 150 countries. It serves more than 100,000 participants each year with gross revenues exceeding $400 million. 

Marketing Hero Interview: Jaime Dodd, Sr. Marketing Analyst at Road Scholar

How Tinyclues has allowed them to drive impressive campaign results and easily target for any destination and experience they have in their travel catalog.

Context and Challenges

  • Small marketing team responsible for over 50 planned campaigns per month.
  • Focused on driving enrollment growth, but many contacts are “inquirers” who have not converted on offers.
  • Campaign personalization required intensive data science work and delivered suboptimal results.

Solutions and Use Cases

  • Reduced time to target and plan campaigns by replacing traditional targeting methods with Tinyclues AI-powered campaigns.
  • Accelerated bookings for yield management campaigns featuring cruises, small ships, and riverboats.
  • Can now easily create personalized campaigns to promote their journeys (specific destinations, experiences) that were difficult to promote before.
  • Automatically optimized complex campaign plans based on business goals and customer fatigue management.

Results

  • Experienced a 62% revenue increase across targeted campaigns and a 185% revenue increase for journey campaigns.
  • Drove success of strategic initiatives, boosting the revenue of yield management campaigns by 215% and increasing journey campaign enrollments by 208%.
  • Improved customer engagement with highly relevant & targeted emails, improving open rates by 22%, decreasing unsubscribe rates by 30% and increasing CTR by 23%. 

Discover more stories about Travel & Hospitality companies

Air France

The #1 French airline successfully applied AI to their customer marketing strategy leveraging their data to its full extent, going beyond booking history, and reaching new potential bookers without increasing fatigue.

READ MORE

Accor

By increasing reach and volume for niche products (selected destinations or luxury hotels), this travel & hospitality leader bolsters their campaign strategy, targeting and planning. This also allows them to find early & late bookers, thus increasing revenue.

TUI

How TUI Belgium improved email and direct mail campaign results, optimized yield management, and easily found early and last-minute bookers for all destinations.

READ MORE

Oui SNCF

This large European travel company optimizes their email marketing, as one of the leaders in e-commerce in France. Thanks to Tinyclues, they orchestrate their campaigns and boost omnichannel campaign efficiency and revenue.

READ MORE

Club Med

With increased email revenue and drastic improvements to their outbound call program, this leader of premium all-inclusive holidays is sailing through their customer marketing strategy with the power of deep learning.

READ MORE

Cruiseline

This travel agency specializing in ocean, sea and river cruises set sail with their customer marketing by harnessing the power of AI. Campaign revenues more than doubled while e-mails volume went down by 50%.

READ MORE

Hostelworld

The largest global online hostel booking platform drove message relevancy and occupancy rates on strategic and high-margin private rooms with deep learning.

READ MORE