DRIVING REVENUE & CUSTOMER ENGAGEMENT
WHILE PROMOTING STRATEGIC PRODUCTS

INDUSTRY

Travel & Hospitality

COMPANY

Hostelworld

COMPANY DESCRIPTION

Hostelworld, launched in 1999, is the largest global online hostel booking platform. It is present in 170 countries with 36,000 properties and 7.7 million customers.

CAMPAIGN STRATEGY

  • Niche Products
  • Lower Unsubscribes
+195%
Private Room Campaign Revenue
Tinyclues is providing deep learning and campaign intelligence that we simply can’t do as a group of humans... we can’t get these results in any other way.
Cathy Thomson
Global Head of Customer Experience

Context and Challenges

  • Have a small marketing team handling a huge amount of data and complexity.
  • Promoted a large and complex variety of offers with suboptimal targeting based on RFM and Needs/Attitude segments.
  • Needed to improve customer engagement, retention and loyalty for a highly mobile customer base.

Solutions and Use Cases

  • Optimized their busy campaign plan using intelligent marketing fatigue management.
  • Now able to target for best seller and strategic products.
  • Seamlessly added an intelligence layer to their existing marketing stack (Adobe Campaign).

Results

  • Found the future travelers for strategic products and new destinations that were previously difficult to promote.
  • Experienced a 195% revenue increase on strategic and high-margin private rooms, and up to a 141% increase in conversion rates across campaigns during A/B tests.
  • Improved customer engagement with highly relevant & targeted emails with a 28% decrease in unsubscribes.