INCREASING BOOKING REVENUE THROUGH
TIMELY AND RELEVANT CAMPAIGNS

INDUSTRY

Travel & Hospitality

COMPANY

Center Parcs

COMPANY DESCRIPTION

Center Parcs is all about enjoying a moment of wellness, discovering new activities, and staying in cottages in the very heart of nature, without being far from home. Across 4 European countries, Center Parcs has 24 sites, offering more than 15,000 cottages. The company employs more than 12,000 people.

CAMPAIGN STRATEGY

  • Campaign Productivity
  • Promote Niche Products
+22%
Campaign Revenue
Using Tinyclues’ deep learning for campaign targeting, we identify and target our future buyers. On the same email volumes, Tinyclues campaigns deliver 22% more revenue.
Valentine Landreau
CRM Project Manager

Context and Challenges

  • Needed to increase revenue in a highly competitive market.
  • Wanted to increase marketing intensity and email campaign ROI, without increasing customer fatigue and churn.
  • Lengthy campaign targeting and planning process.

Solutions and Use Cases

  • Implemented in weeks and requires no data science expertise to use.
  • Selected Tinyclues to run timely, highly targeted campaigns.
  • Can now target by a customer’s preferred park, type of cottage, time of year, days of the week to stay and more.
  • Now able to easily create campaigns that were previously too complex, thereby reinventing their marketing agenda.

Results

  • Tinyclues campaigns deliver 22% more revenue on the same volume of messages, as measured by A/B testing, vs Center Parcs targeting techniques.
  • Email open rates are 20% higher and click rates increased by 25%.
  • Average order value is up 7%.
  • Campaigns are defined and run in minutes. Staff productivity is up.