Combining offer dimensions to  increase campaign efficiency with relevance at scale

Sacha Maniquant – Manager E-acquisition, Email channel

Air France

Tinyclues allowed us to leverage all of our data, going beyond past bookers to find the best audiences for our offers. We’re now able to drive bookings for strategic destinations and products more efficiently, improve campaign time-to-market, and increase revenue with relevance at scale.

Context and Challenges

• Needed to drive bookings for a large and intricate variety of offers.
• As a premium brand, customer intimacy is their focus and they needed to excel in personalizing every interaction.
• Sought to enhance campaign time-to-market and respond to internal company demands while optimizing team productivity.
• Wanted to revamp some targeting methods to increase campaign efficiency for strategic campaigns (cabin and destination offers).

Solutions and Use Cases

• Selected Tinyclues to enable them to leverage their data to its full extent, go beyond booking history and reach new potential bookers without increasing fatigue.
• Tinyclues was rolled out to six key markets: France, Spain, Germany, United Kingdom, USA, and Brazil.
• Now able to target more efficiently using a combination of commercial offer dimensions: cabin (La Première, Business, Premium Economy, Economy), destination (airport, country), travel period (early bookings, flash sales, last minute offers) and more.

Results

• Highly targeted campaigns led to an increase in campaign revenue by 107% and global conversion by 122%, as measured by A/B tests in the French market.  
• Click rate surged by 33% and customer satisfaction score on email relevance increased by 20% as a result of hyper-personalized campaigns.
• Provided more autonomy for the team to manage targeting and planning strategy for destination and product campaigns using a simple, intuitive solution.
• Enhanced campaign time-to-market. 

Discover more stories about Travel & Hospitality companies

Air France

The #1 French airline successfully applied AI to their customer marketing strategy leveraging their data to its full extent, going beyond booking history, and reaching new potential bookers without increasing fatigue.

READ MORE

Accor

By increasing reach and volume for niche products (selected destinations or luxury hotels), this travel & hospitality leader bolsters their campaign strategy, targeting and planning. This also allows them to find early & late bookers, thus increasing revenue.

TUI

How TUI Belgium improved email and direct mail campaign results, optimized yield management, and easily found early and last-minute bookers for all destinations.

READ MORE

Oui SNCF

This large European travel company optimizes their email marketing, as one of the leaders in e-commerce in France. Thanks to Tinyclues, they orchestrate their campaigns and boost omnichannel campaign efficiency and revenue.

READ MORE

Club Med

With increased email revenue and drastic improvements to their outbound call program, this leader of premium all-inclusive holidays is sailing through their customer marketing strategy with the power of deep learning.

READ MORE

Cruiseline

This travel agency specializing in ocean, sea and river cruises set sail with their customer marketing by harnessing the power of AI. Campaign revenues more than doubled while e-mails volume went down by 50%.

READ MORE

Hostelworld

The largest global online hostel booking platform drove message relevancy and occupancy rates on strategic and high-margin private rooms with deep learning.

READ MORE