OUI.sncf, formerly Voyages-sncf.com, is the champion of Europe’s travel industry and a leader of e-commerce in France. With 2016 revenues of 4.1 billion Euros, the company is one of the world’s largest train operators and online travel agencies selling flights, bus trips, car rentals and hotel rooms.
OUI.sncf has commenced a plan to apply Tinyclues Deep AI techniques across communications channels. “We focus on innovation with a deep omnichannel approach. We have started by seeking to optimize our email campaigns and have started using Tinyclues for other channels such as push notifications,” says Bussières. “We are also considering extending into programmatic marketing channels, such as Facebook Custom Audiences.”
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