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Boosting online & offline revenues with relevant messages 

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Jean-François Louvieaux – Marketing and eCommerce Director
Cyrillus

“We wanted to improve the effectiveness of our campaigns by matching product communications more closely with what each of our customers would buy and ultimately boost our revenue online and in-store. The result: a 20 percent increase in our campaign revenue”

+20%
Campaign revenue

COMPANY: Cyrillus

INDUSTRY: Retail

CAMPAIGN STRATEGY:

  • From email-to-store
  • Reactivate inactives
  • Campaign productivity

DESCRIPTION:
Cyrillus is an internationally recognized chic fashion and home interior brand, and multi-channel retailer, founded in 1977. The brand belongs to the “Cyrillus Verbaudet Group”, which has annual revenues exceeding 400 million euros. As well as its online presence targeting consumers throughout Europe, Cyrillus has 52 stores across France.

Context and Challenges

Solutions and Use Cases

Results

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