Cyrillus is an internationally recognized chic fashion and home interior brand and multi-channel retailer, founded in 1977. The brand belongs to the “Cyrillus Verbaudet Group”, which has annual revenues exceeding 400 million Euros. As well as its online presence targeting consumers throughout Europe, Cyrillus has 52 stores across France.
- Impact online AND in-store: the 20 percent increase in revenue was measured both in web-sales and in the shops, proving the ‘email-to-store’ influence.
- Customer activation: in-depth analysis revealed a greater positive sales impact with lower-value customers and for lapsed customers.
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