Interview with Julien-Henri Maurice, Chief Marketing & Digital Officer at Bazarchic

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Julien-Henri Maurice – Chief Marketing & Digital Officer

Bazarchic

“We have increased our campaign revenue by 87 while sending the same volume of messages. And thanks to the near-perfect matching of offers to recipients, unsubscribe rates have dropped by 17%, which proves that customer experience has improved.”

Marketing Hero Interview: Julien-Henri Maurice, CMDO at BazarChic

“Tinyclues enables us to easily pinpoint future buyers of our products and increase revenue, while also improving the productivity of the marketing team.”

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Context and Challenges

• Needed to optimize revenues across daily newsletters, overstocked clearance campaigns, Black Friday, Valentine’s Day and other recurring seasonal opportunities.
• Sought simultaneously to reduce unsubscribe rates by delivering positive customer experience.

Solutions and Use Cases

• Selected Tinyclues’ marketing solution to automate their campaign targeting and orchestration.
• Marketers can now easily add new campaigns to the existing marketing agenda, and create additional revenue streams without adding to their team’s workload.
• Messages only target people with a very high propensity to buy related products at the moment of sending, which avoids customer fatigue.

Results

• +87% campaign revenue, on the same volume of messages (average across campaigns, as measured by A/B testing).
• Unsubscribe rates have dropped by 17%, thanks to the near-perfect matching of offers to recipients.
• With Tinyclues’ solution doing the legwork, the campaign marketing team now has time to concentrate on more strategic projects.

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